Podcast
The Podcasting for Business Podcast is a ten-episode podcast that sets out to educate sales, marketing, brand and advertising professionals on what PodWorx, Inc. calls the Four P’s of Podcasting®; that is, how do you Plan, Produce, Publish and Promote your business or corporate podcast.
If you’ve come to this page because you want to know how to develop your own podcast, you’ve come to the right place. Each episode gives specific details on what to do (and what not to do) when deploying a successful business podcast. This content is based on host Scott Whitney’s extensive podcasting experience.
For those who want to learn how to plan, produce, publish and promote their own podcast, PodWorx’s standard fee for such training is $7500. As you’ll see here, much of this content is provided at no cost.
For those premium episodes that are password protected, you may either purchase our Four P’s of Podcasting CD or purchase immediate access to these educational episodes by visiting the PodWorx Order Page.
10: Promoting Your Business/Corporate Podcast [podcast]
09: Publishing Your Business/Corporate Podcast [podcast]
08: Producing Your Business/Corporate Podcast [podcast]
07: Podcasting Return on Investment / Return on Influence [podcast]
Just because something is cool, doesn’t mean it shouldn’t be measured. For today’s show, we’ll talk about podcasting Return on Investment and Return on Influence. Show notes:
- When to talk about ROI
- Your job revisited
- Reminder: What a podcast is
- Real world examples Return on Investment
- Return on Influence. . .
- Comparative Influence
- Data Exposure
- Time Exposure
- Location Exposure
- Online Exposure
- Other Measurements
Podcast: Play in new window | Download (Duration: 17:04 — 15.6MB)
06: Making Interviews Interesting to Your Listeners [podcast]
If you recognize that a good corporate podcast helps to ‘humanize’ your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today’s show, you’ll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to your audience. Show notes:
- Why interview?
- A producer’s two responsibilities
- What doesn’t work
- Bonding with your audience
- Establishing credibility
- Pre-Interviews
- Interview Questions
- I’m not Dan Rather!
- An introduction sample
- Final thoughts
Podcast: Play in new window | Download (Duration: 17:03 — 0.0KB)
