Podcasting for Business http://www.podworx.com Podcasting for Business sets out to educate sales, marketing, brand and advertising professionals on what PodWorx, Inc. calls the Four P's of Corporate and Business Podcasting: Plan, Produce, Publish and Promote. Tue, 02 Mar 2010 16:52:25 +0000 http://wordpress.org/?v=Podcasting for Business en hourly 1 PodWorx, Inc. -- Internet Broadcasting Company - Las Vegas, Nevada Scott Whitney no Scott Whitney swhitney@podworx.com swhitney@podworx.com (Scott Whitney) 2006 - 2009 PodWorx, Inc. PodWorx, Inc. -- Internet Broadcasting Company - Las Vegas, Nevada Podcasting for Business http://www.podworx.com/picts/PodWorx-PodcastCover.jpg http://www.podworx.com 10: Promoting Your Business/Corporate Podcast [podcast] http://www.podworx.com/190/10-promoting-your-businesscorporate-podcast/ http://www.podworx.com/190/10-promoting-your-businesscorporate-podcast/#comments Mon, 07 May 2007 21:33:57 +0000 Scott Whitney http://www.podworx.com/pdwx09/index.php/190/10-promoting-your-businesscorporate-podcast/

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]]> http://www.podworx.com/190/10-promoting-your-businesscorporate-podcast/feed/ 09: Publishing Your Business/Corporate Podcast [podcast] http://www.podworx.com/191/09-publishing-your-businesscorporate-podcast/ http://www.podworx.com/191/09-publishing-your-businesscorporate-podcast/#comments Thu, 29 Mar 2007 21:44:39 +0000 Scott Whitney http://www.podworx.com/pdwx09/index.php/191/09-publishing-your-businesscorporate-podcast/

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]]> http://www.podworx.com/191/09-publishing-your-businesscorporate-podcast/feed/ 08: Producing Your Business/Corporate Podcast [podcast] http://www.podworx.com/192/08-producing-your-businesscorporate-podcast/ http://www.podworx.com/192/08-producing-your-businesscorporate-podcast/#comments Tue, 23 Jan 2007 22:24:20 +0000 Scott Whitney http://www.podworx.com/pdwx09/index.php/192/08-producing-your-businesscorporate-podcast/

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]]> http://www.podworx.com/192/08-producing-your-businesscorporate-podcast/feed/ 07: Podcasting Return on Investment / Return on Influence [podcast] http://www.podworx.com/194/07-podcasting-return-on-investment-return-on-influence/ http://www.podworx.com/194/07-podcasting-return-on-investment-return-on-influence/#comments Fri, 01 Dec 2006 01:38:18 +0000 Scott Whitney http://www.podworx.com/pdwx09/index.php/194/07-podcasting-return-on-investment-return-on-influence/ Just because something is cool, doesn’t mean it shouldn’t be measured. For today’s show, we’ll talk about podcasting Return on Investment and Return on Influence. Show notes:

  • When to talk about ROI
  • Your job revisited
  • Reminder: What a podcast is
  • Real world examples Return on Investment
  • Return on Influence. . .
  • Comparative Influence
  • Data Exposure
  • Time Exposure
  • Location Exposure
  • Online Exposure
  • Other Measurements
]]> http://www.podworx.com/194/07-podcasting-return-on-investment-return-on-influence/feed/ Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. Show notes: - When to talk about ROI Your job revisited Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. Show notes: * When to talk about ROI * Your job revisited * Reminder: What a podcast is * Real world examples Return on Investment * Return on Influence. . . * Comparative Influence * Data Exposure * Time Exposure * Location Exposure * Online Exposure * Other Measurements Scott Whitney no 17:04 06: Making Interviews Interesting to Your Listeners [podcast] http://www.podworx.com/195/06-making-interviews-interesting-to-your-listeners/ http://www.podworx.com/195/06-making-interviews-interesting-to-your-listeners/#comments Thu, 19 Oct 2006 11:00:00 +0000 Scott Whitney http://www.podworx.com/pdwx09/index.php/195/06-making-interviews-interesting-to-your-listeners/ If you recognize that a good corporate podcast helps to ‘humanize’ your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today’s show, you’ll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to your audience. Show notes:

  • Why interview?
  • A producer’s two responsibilities
  • What doesn’t work
  • Bonding with your audience
  • Establishing credibility
  • Pre-Interviews
  • Interview Questions
  • I’m not Dan Rather!
  • An introduction sample
  • Final thoughts
]]> http://www.podworx.com/195/06-making-interviews-interesting-to-your-listeners/feed/ If you recognize that a good corporate podcast helps to 'humanize' your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense If you recognize that a good corporate podcast helps to 'humanize' your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today's show, you'll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to your audience. Show notes: * Why interview? * A producer's two responsibilities * What doesn't work * Bonding with your audience * Establishing credibility * Pre-Interviews * Interview Questions * I'm not Dan Rather! * An introduction sample * Final thoughts Scott Whitney no 17:03 05: Intracasts(tm) [podcast] http://www.podworx.com/196/05-intracaststm/ http://www.podworx.com/196/05-intracaststm/#comments Thu, 28 Sep 2006 11:00:00 +0000 Scott Whitney http://www.podworx.com/pdwx09/index.php/196/05-intracaststm/ Many companies are struggling to figure out a creative way to provide content to their own employees. For today’s show, we introduce the listener to the concept of an Intracast(tm)–a podcast developed for the most important people in your company–your employees. Show notes:

  • External podcast fans
  • Quick list of external podcast ideas
  • Four questions about employee communications
  • What’s not working now
  • Intracast(tm) defined
  • Intracast audience
  • Intracast show ideas
]]> http://www.podworx.com/196/05-intracaststm/feed/ Many companies are struggling to figure out a creative way to provide content to their own employees. For today's show, we introduce the listener to the concept of an Intracast(tm)--a podcast developed for the most important people in your company--... Many companies are struggling to figure out a creative way to provide content to their own employees. For today's show, we introduce the listener to the concept of an Intracast(tm)--a podcast developed for the most important people in your company--your employees. Show notes: * External podcast fans * Quick list of external podcast ideas * Four questions about employee communications * What's not working now * Intracast(tm) defined * Intracast audience * Intracast show ideas Scott Whitney no 11:33 04: Planning Your Business/Corporate Podcast [podcast] http://www.podworx.com/197/04-planning-your-businesscorporate-podcast/ http://www.podworx.com/197/04-planning-your-businesscorporate-podcast/#comments Fri, 08 Sep 2006 11:00:00 +0000 Scott Whitney http://www.podworx.com/pdwx09/index.php/197/04-planning-your-businesscorporate-podcast/

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]]> http://www.podworx.com/197/04-planning-your-businesscorporate-podcast/feed/ 03: Review of the Living in Las Vegas Podcast Listener Survey [podcast] http://www.podworx.com/198/03-review-of-the-living-in-las-vegas-podcast-listener-survey/ http://www.podworx.com/198/03-review-of-the-living-in-las-vegas-podcast-listener-survey/#comments Wed, 23 Aug 2006 11:00:00 +0000 Scott Whitney http://www.podworx.com/pdwx09/index.php/198/03-review-of-the-living-in-las-vegas-podcast-listener-survey/ We are often asked about podcast listener demographics. For today’s show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes:

  • Why survey?
  • How to get higher response rate
  • Podtrac
  • Survey results
  • Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes
]]> http://www.podworx.com/198/03-review-of-the-living-in-las-vegas-podcast-listener-survey/feed/ We are often asked about podcast listener demographics. For today's show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes: - Why survey? We are often asked about podcast listener demographics. For today's show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes: * Why survey? * How to get higher response rate * Podtrac * Survey results * Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes Scott Whitney no 17:50 02: The Two Problems Your Business Podcast can Solve [podcast] http://www.podworx.com/199/02-the-two-problems-your-business-podcast-can-solve/ http://www.podworx.com/199/02-the-two-problems-your-business-podcast-can-solve/#comments Thu, 10 Aug 2006 11:00:00 +0000 Scott Whitney http://www.podworx.com/pdwx09/index.php/199/02-the-two-problems-your-business-podcast-can-solve/ Today’s show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes:

  • The problem with sizzle or steak
  • You bond on problems, not your solution
  • The two problems facing every business
  • Email marketing
  • $200 billion in spending on advertising
  • Urban noise and your customers
  • Functional Equivalency
  • The Law of Leadership–and the risks
]]> http://www.podworx.com/199/02-the-two-problems-your-business-podcast-can-solve/feed/ Today's show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes: - The problem with sizzle or steak Today's show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes: * The problem with sizzle or steak * You bond on problems, not your solution * The two problems facing every business * Email marketing * $200 billion in spending on advertising * Urban noise and your customers * Functional Equivalency * The Law of Leadership--and the risks Scott Whitney no 12:42 01: Business Podcasting and the Big Question [podcast] http://www.podworx.com/200/01-business-podcasting-and-the-big-question/ http://www.podworx.com/200/01-business-podcasting-and-the-big-question/#comments Thu, 03 Aug 2006 11:00:00 +0000 Scott Whitney http://www.podworx.com/pdwx09/index.php/200/01-business-podcasting-and-the-big-question/ Introduction to the Podcasting for Business podcast. In today’s show, we talk about Business Podcasting and the Big Question. Show notes:

  • Podcasting and Website Design
  • Number of podcast listeners
  • Satellite Radio
  • What iTunes did on June 28th, 2005
  • The good news
  • Intracasts
  • What’s next
]]> http://www.podworx.com/200/01-business-podcasting-and-the-big-question/feed/ Introduction to the Podcasting for Business podcast. In today's show, we talk about Business Podcasting and the Big Question. Show notes: - Podcasting and Website Design Number of podcast listeners Satellite Radio Introduction to the Podcasting for Business podcast. In today's show, we talk about Business Podcasting and the Big Question. Show notes: * Podcasting and Website Design * Number of podcast listeners * Satellite Radio * What iTunes did on June 28th, 2005 * The good news * Intracasts * What's next Scott Whitney no 7:01