Four P's of Podcasting
Facts and Figures about Podcasting
Productions by PodWorx, Inc.
Information about PodWorx
Podcast: Podcasting for Business
Blog: Podcasting for Business

Team Up With a Business Podcast Consulting Company that Guarantees Success

Would your company benefit from an extra twenty-five hundred (2,500) hours of one-on-one time with your customers & prospects? Do you like the idea of placing your message in your customer’s home, car and work? Are you struggling to differentiate your business from that of your competitors?

If so, you will find this website VERY valuable.

At PodWorx, we recognize that there is more to words then what is set down in print—that it takes the human voice to infuse them with the shades of deeper meaning. And it is with this knowledge and years of expertise that will allow us to help you measurably improve the way you communicate with your customers, prospects, and employees.

PodWorx has done an outstanding job ensuring our new podcast is consistent with Interwoven's attentiveness toward engaging our customers more effectively while at the same time continuing to improve our customer's experience when working with the company.

Heidi Lorenzen
Vice President of Corporate & International Marketing
Interwoven

Functional Equivalency—
Is it Happening to You Right Now?

When most companies set out to sell and market their products or services, they tend to use the same techniques as everybody else in their line of business. . .

  • Restaurants use restaurant marketing techniques,
  • software companies use software company marketing techniques,
  • casinos use casino marketing techniques,

. . .and so on.

But if you do the same thing as everybody else, you look like everybody else. The fancy marketing term for that is Functional Equivalency.

What’s really needed to increase the connection between you and your prospects is to stop producing yet another bit of written marketing collateral (which is the same thing your competitors are likely working on right now), and try something better—and much more impactful. You can turn the day-to-day efforts of your company into an ongoing story that gives your listeners a real sense of who you are, what you do—and how you are solving the problems facing your customers & prospects.

This is what PodWorx®, Inc. does.

When deciding upon a company to produce our new podcast series, we sought a firm that could exhibit the creativity necessary for such an important initiative and demonstrate a clear methodology for success. PodWorx surpassed our requirements with great enthusiasm and a clear sense for what needs to be done to be successful in the business podcast arena.

Steve Huey
Chief Marketing Officer
Polycom

Put an End to Wasteful Podcasting Effort—
It’s the Four P’s of Podcasting® that Prevents Podcast Failure

We Plan, Produce, Publish and Promote* your business podcast so that you may finally extend the same emotional power your sales and support people are using today—their voice—to an unlimited number of people around the world—all day, every day, any time.

And it’s the implementation of the Four P’s of Podcasting methodology that will eliminate the mistakes found in most corporate podcasts—mistakes that accidentally push their customers away from these companies instead of bringing these two groups closer together.

The PodWorx Guarantee

We recognize that your reputation is on the line. Quite frankly, many people would rather eat dirt then risk their reputation by trying to find a great podcast production company. We want to make this process easy for you. Here’s how we do it:

We are so confident that we’ll know exactly how to best customize your company podcast that if PodWorx does not deliver exactly what you were hoping for, in both the quality of the show and the response it gets from the people you most care about, we will simply give you all your money back.

One Last Thing to Consider – It’s Important

100% of PodWorx’s 2007 business podcast customers have become 2008 business podcast customers. This is because like you, they were required to work with a podcast production firm that would deliver exactly upon their goals (which varied from customer to customer). And they found that company in PodWorx.

It’s important to note that we don't choose to work with everybody who calls. Because of our attention to detail, we only have the resources to work with a select number of companies. But here’s the good news:

If you are one of those companies, you will enjoy working with a business that has delivered ELEVEN MILLION, SEVEN HUNDRED EIGHTY-EIGHT THOUSAND, FIVE HUNDRED EIGHT (11,788,508) MINUTES of downloaded podcast episodes. That’s 196,475 HOURS of one-on-one time with a person who has raised their hand and said, “tell me your story”. There’s nothing else online that delivers that level of intimacy. And PodWorx will make that happen.

Scott Whitney is one of the few people who actually makes his living doing what he recommends to his clients. When Scott talks about how to monetize, market or grow a podcast, he is speaking from direct experience about what works and what does not. If you're looking for expertise on podcasting, there is no one better than Scott and PodWorx.

Tim Bourquin
Founder & CEO
TNC New Media

Whether rolling out an externally-facing podcast, or an Intracast™ (an internal podcast for your employees/partners), when you do it right—your customers, employees and prospects will thank you.

Don't be caught wondering if a podcast undiscovered from your company will lead to a sale for the competition. Learn. . .



INSTANT-PLAY MP3 STREAM

10: Promoting Your Business/Corporate Podcast
The final of the Four P's of Podcasting(R) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes:
  • Time to release the hounds!
  • Who is responsible?
  • Build it, they will come?
  • What we want: Activity that justifies the cost
  • Stand-alone or integrated website
  • Who to notify first
  • Search Engine Optimization
  • Real world examples
  • Press Releases
  • Podcast Directories
  • Customer contact methods
  • Social bookmarking
  • Presence-based applications
  • Print/Product Placement
  • Our Two Favorites techniques!

MP3 Link
Streaming MP3 Link

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Scott Whitney is a speaker at the 2008 New Media Expo

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