07: Podcasting Return on Investment / Return on Influence [podcast]

Posted by Scott Whitney on November 30, 2006 · Leave a Comment

Just because something is cool, doesn’t mean it shouldn’t be measured. For today’s show, we’ll talk about podcasting Return on Investment and Return on Influence. Show notes:

When to talk about ROI
Your job revisited
Reminder: What a podcast is
Real world examples Return on Investment
Return on Influence. . .
Comparative Influence
Data Exposure
Time Exposure
Location Exposure
Online Exposure
Other Measurements

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