03: Review of the Living in Las Vegas Podcast Listener Survey [podcast]

We are often asked about podcast listener demographics. For today’s show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes:

Why survey?
How to get higher response rate
Podtrac
Survey results
Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes

02: The Two Problems Your Business Podcast can Solve [podcast]

Today’s show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes:

The problem with sizzle or steak
You bond on problems, not your solution
The two problems facing every business
Email marketing
$200 billion in spending on advertising
Urban noise and your customers
Functional Equivalency
The [...]

01: Business Podcasting and the Big Question [podcast]

Introduction to the Podcasting for Business podcast. In today’s show, we talk about Business Podcasting and the Big Question. Show notes:

Podcasting and Website Design
Number of podcast listeners
Satellite Radio
What iTunes did on June 28th, 2005
The good news
Intracasts
What’s next