Getting Your Video Indexed by Google: Is YouTube The Only Answer?
Part of my online toolkit includes LivePerson, software that allows me to chat with people who visit our website. LivePerson also provides a real-time view of who is on your website, and how they got there.
Many times during the day, I’ll catch somebody visiting the Living in Las Vegas Podcast website via a Google search [...]
Live Streaming Video Productions: Your First Impression Matters
While it is true that practice makes perfect, practice is also boring. Problem is, without practice, when the time comes to perform, more times than not, nerves get in the way from what could be a great performance.
This is true for the arts (music, acting). And this is true for your Live Streaming Video [...]
A Little “Man Behind the Curtain” Fun at PodWorx
Isn’t it kind of fun to take a peek behind the curtain and see how stuff works? I think so as well! To that end, we’ve added the PodWorx Live Studio Cam page to our website.
From time to time (like as I type this), we’ll fire up the live camera so you can get [...]
Why Would You Encourage Business Owners to Incorporate Podcasts and Videos into Their Marketing Strategies?
Last week, I was interviewed by Crystaltech, the company that hosts all our websites/blogs/podcasts/live streaming video productions, for their latest newsletter and blog. The interview covered a few different topics, but I felt the answer to one of the questions posed during the interview would be helpful to readers of this blog.
The question?
Why would [...]
An Example of Integrating Your Corporate Podcast With Other Marketing Efforts
A couple days ago, I was doing a pre-interview for an upcoming Polycom on Demand podcast. The topic revolved around a new resource Polycom has placed on their website that provides a one-stop location meant to help their customers better implement (or propose) a video conferencing environment. As I was learning about this resource, [...]
Top 5 Scary Corporate Podcast Facts
1. Nobody Cares What You Do.
Time and time again, I hear corporate/business podcasts go on and on about how great their latest widget is. Here’s the truth – nobody cares what you do, they only care what you do for them.
Instead of speaking from a company-centric perspective, speak from the customer’s point of view. [...]
Using Live Streaming Video to Solve a Sales Objection
For many doctors in the elective medical procedure business (plastic surgery, LASIK, etc.), the two-step process for bringing on a new patient is:
Determine medical eligibility (are they physically fit enough)
Managing fear
Simple enough. The problem is that “managing fear” is a sales objection that stops many doctors from being able to help their [...]
Improving E-Mail Marketing Click-Thru Rates Using Video
The problem with many online marketing efforts is the difficulty determining the Return On Investment (ROI). For PodWorx, our podcasts and Live Streaming Video productions are designed to help our customers do one (or both) of two things:
Make More Money
Motivate People to Take Action on our Customer’s Behalf
For our latest Live Streaming [...]
How Adding Video to Our Podcast Increased Episode Downloads by 50%
The Living in Las Vegas Podcast has been a testing grounds of sorts for PodWorx. As a matter of fact, it was the early success of the Living in Las Vegas (LiLV) Podcast that brought about the launch of PodWorx in the first place! (Having already proven that a podcast can help a company [...]
Your Online Video: If the Sound Sucks, I’m not Watching
I’m pleased to see a measurable increase in online video. I’m seeing them more and more in podcasts, embedded in websites, and as a means of driving traffic to your site through Video on Demand sites like YouTube. We’ve begun using video to further improve the connection and approachability of PodWorx and as a [...]
