10: Promoting Your Business/Corporate Podcast [podcast]
There is no excerpt because this is a protected post.
09: Publishing Your Business/Corporate Podcast [podcast]
There is no excerpt because this is a protected post.
08: Producing Your Business/Corporate Podcast [podcast]
There is no excerpt because this is a protected post.
07: Podcasting Return on Investment / Return on Influence [podcast]
Just because something is cool, doesn’t mean it shouldn’t be measured. For today’s show, we’ll talk about podcasting Return on Investment and Return on Influence. Show notes:
When to talk about ROI
Your job revisited
Reminder: What a podcast is
Real world examples Return on Investment
Return on Influence. . .
Comparative Influence
Data Exposure
Time Exposure
Location Exposure
Online Exposure
Other Measurements
06: Making Interviews Interesting to Your Listeners [podcast]
If you recognize that a good corporate podcast helps to ‘humanize’ your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today’s show, you’ll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to [...]
05: Intracasts(tm) [podcast]
Many companies are struggling to figure out a creative way to provide content to their own employees. For today’s show, we introduce the listener to the concept of an Intracast(tm)–a podcast developed for the most important people in your company–your employees. Show notes:
External podcast fans
Quick list of external podcast ideas
Four questions about employee [...]
04: Planning Your Business/Corporate Podcast [podcast]
There is no excerpt because this is a protected post.
03: Review of the Living in Las Vegas Podcast Listener Survey [podcast]
We are often asked about podcast listener demographics. For today’s show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes:
Why survey?
How to get higher response rate
Podtrac
Survey results
Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes
02: The Two Problems Your Business Podcast can Solve [podcast]
Today’s show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes:
The problem with sizzle or steak
You bond on problems, not your solution
The two problems facing every business
Email marketing
$200 billion in spending on advertising
Urban noise and your customers
Functional Equivalency
The [...]
01: Business Podcasting and the Big Question [podcast]
Introduction to the Podcasting for Business podcast. In today’s show, we talk about Business Podcasting and the Big Question. Show notes:
Podcasting and Website Design
Number of podcast listeners
Satellite Radio
What iTunes did on June 28th, 2005
The good news
Intracasts
What’s next
