Blogging about Business and Corporate Podcasting
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As a part of the presentation I gave to the Las Vegas Chamber of Commerce, I listed four reason […]
Posted on May 19th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts, Speaking | 3 Comments »
One of the benefits to speaking at the Las Vegas Chamber of Commerce Business Education Series has been the new PodWorx customers that have come as a result of that presentation. Especially interesting to me is that these customers fall more into the small/medium business (SMB) category as opposed to the podcasts we produce […]
Posted on April 3rd, 2008 by Scott Whitney
Filed under: Podcast Marketing | No Comments »
Now going on it’s 4th year, I believe the 2008 New Media Expo is the place to be for those interested in all things podcasting (and beyond). For those interested in the corporate deployment of a podcast, I would invite you to attend my session.
2008 New Media Expo
Plan, Produce, Publish, Promote: the Four Keys […]
Posted on April 2nd, 2008 by Scott Whitney
Filed under: Link of the Day | No Comments »
Reason Number 6 – Web 2.0
This is an interesting “reason” because it depends largely on how you deploy your podcast as to whether or not this will work for you.
If asked to guess at the percentage of business podcasts that take advantage of the Web 2.0ness of a podcast, I would guess it’s in the […]
Posted on March 31st, 2008 by Scott Whitney
Filed under: Podcast Reasons List | No Comments »
New Media Expo organizer Tim Bourquin just sent an email announcing that the conference sessions for the 4th Annual New Media Expo has been posted. As promised, the sessions, which fall into five “tracks” (Audio and Video Creation 101, Attracting and Growing Your Audience, The Business of New Media, Audio and Video Creation and […]
Posted on March 14th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Speaking | No Comments »
During my vacation in St. Lucia, I was often asked what it is I do for a living. (This usually happened whilst floating in a pool with a colorful drink in my hand.) Not wanting to spend too much time on what PodWorx does, I’d say something like,
“I’m a professional podcaster.”
This was almost […]
Posted on February 25th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | 3 Comments »
At PodWorx, when a new episode has been placed online, we send an email to our customer alerting them to the new episode. In the email, we include the description of the show (as seen in the post itself) and the direct URL. But one of the most powerful pieces of information in […]
Posted on December 12th, 2007 by Scott Whitney
Filed under: Podcast Marketing | 2 Comments »
I’ve heard this anecdotally for some time now, but I finally saw a Forrester Research report that states the average Chief Marketing Officer’s (CMO) lifespan is 23 months. This compares poorly to the 36-48 months average lifespan all the other C-suite executives enjoy.
Shutter.
From a podcast perspective, we must know exactly how our CMO is […]
Posted on December 4th, 2007 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | 2 Comments »
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