Interwoven, a PodWorx customer, has an annual conference called GearUp. 1,000 or so people attend in the hopes of learning best practices in the world of content management systems (CMS), composite application provisioning (CAP) and multivariable optimization (among many other topics). The company has one of the sharpest marketing organizations I’ve ever worked […]
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GearUp Podcast Sample [4:30m]:
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Posted on March 25th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | No Comments »
Recently I was asked to write a guest article for Event Solutions Magazine, a monthly trade publication covering the events, meetings and incentives industry. The article was just published in their February edition.
Below is the article in its entirety:
Listen Up
Think podcasting is just for your teenager? You’re missing out on a valuable tool for […]
Posted on March 17th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | 1 Comment »
Reason Number 5 – Customer Loyalty
There is an interesting book on the shelves called, Customer Satisfaction is Worthless, by Jeffrey Gitomer. Its premise? A satisfied customer is a customer for whom you simply haven’t yet angered and has no allegiance to your company. A loyal customer is a customer who loves you, tells […]
Posted on February 11th, 2008 by Scott Whitney
Filed under: Podcast Reasons List | 1 Comment »
Reason Number 4 — Improve Sales
Improve sales?!? NOooooooooo! Isn’t podcasting all about putting out a show for purely altruistic reasons? It certainly can be. But for all the companies I’ve talked to, they recognize that for a podcast to be successful in a corporate environment, it must meet one of two […]
Posted on February 4th, 2008 by Scott Whitney
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Reason Number 3 — Ubiquitous Access to Customers and Prospects
The podcast-to-listener connection allows for an unblockable/direct line of communication between a company and its listeners that has been previously unavailable online. You can’t spam a podcast…which means there is no need to spam-BLOCK a podcast. Asheesh Barman, an executive vice president at Acutrack […]
Posted on January 7th, 2008 by Scott Whitney
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Reason Number 2 — Improve Approachability
The perceived lack of approachability of a company is an especially difficult problem for larger organizations. If Acme Inc. is trying to recruit new employees or make it easier for customers and prospects to understand what it is they stand for, using the same, tired outreach techniques as everybody […]
Posted on November 16th, 2007 by Scott Whitney
Filed under: Podcast Reasons List | 1 Comment »
For those convinced that having a podcast will help your company, here’s the rub–if you can’t explain why it’ll help your company to your boss, there will be no podcast under your Christmas tree. To improve the probability of getting the podcast flag up the hill, this will be the first of a series […]
Posted on November 15th, 2007 by Scott Whitney
Filed under: Podcast Reasons List | 1 Comment »
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