Blogging about Business and Corporate Podcasting
If you’re new here, you may want to subscribe to my RSS feed. Doing so will ensure you have a constant flow of new ideas, tips and suggestions around corporate podcasting. Thanks for visiting!I’m flying out to Boston next week to work with a customer on an Intracast. This customer came up with […]
Posted on July 23rd, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts | 3 Comments »
Consider this, my dear readers — if you’re company is at a size that an all-hands meeting can’t possibly be attended by all the hands within your business, somebody is going to feel left out.
That somebody may have had to stay by his desk to answer the phone in case somebody (a customer…or maybe […]
Posted on June 25th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts | No Comments »
After signing up to my Four P’s mailing list, I received an email from Kay C., a Realtor I’ve had the pleasure of working with in a previous company:
Scott,Is this [podcasting] something Realtors are using? How can it build/improve my business?
I told Kay that yes, Realtors are using podcasting, but that I felt the […]
Posted on June 18th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | No Comments »
As a part of the presentation I gave to the Las Vegas Chamber of Commerce, I listed four reason why the life of a typical corporate website is not an enviable one. Here’s a recap:
1. It is Static
Which means that the day-to-day efforts that make your company great are not being reflected and shared […]
Posted on May 19th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts, Speaking | 3 Comments »
Reason Number 7 – Momentum
For companies that have successfully deployed a corporate podcast, they know a little something about momentum. Specifically, if your podcast is “reliable”, that is, it produces new episodes at the promised frequency, you can’t help but build more and more momentum around your show. (Of course, if the show […]
Posted on April 14th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts | No Comments »
Reason Number 6 – Web 2.0
This is an interesting “reason” because it depends largely on how you deploy your podcast as to whether or not this will work for you.
If asked to guess at the percentage of business podcasts that take advantage of the Web 2.0ness of a podcast, I would guess it’s in the […]
Posted on March 31st, 2008 by Scott Whitney
Filed under: Podcast Reasons List | No Comments »
Interwoven, a PodWorx customer, has an annual conference called GearUp. 1,000 or so people attend in the hopes of learning best practices in the world of content management systems (CMS), composite application provisioning (CAP) and multivariable optimization (among many other topics). The company has one of the sharpest marketing organizations I’ve ever worked […]
GearUp Podcast Sample [4:30m]: Play Now | Play in Popup | Download
Streaming MP3: Download
Posted on March 25th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | No Comments »
Recently I was asked to write a guest article for Event Solutions Magazine, a monthly trade publication covering the events, meetings and incentives industry. The article was just published in their February edition.
Below is the article in its entirety:
Listen Up
Think podcasting is just for your teenager? You’re missing out on a valuable tool for […]
Posted on March 17th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | 1 Comment »
Reason Number 5 – Customer Loyalty
There is an interesting book on the shelves called, Customer Satisfaction is Worthless, by Jeffrey Gitomer. Its premise? A satisfied customer is a customer for whom you simply haven’t yet angered and has no allegiance to your company. A loyal customer is a customer who loves you, tells […]
Posted on February 11th, 2008 by Scott Whitney
Filed under: Podcast Reasons List | 1 Comment »
Reason Number 4 — Improve Sales
Improve sales?!? NOooooooooo! Isn’t podcasting all about putting out a show for purely altruistic reasons? It certainly can be. But for all the companies I’ve talked to, they recognize that for a podcast to be successful in a corporate environment, it must meet one of two […]
Posted on February 4th, 2008 by Scott Whitney
Filed under: Podcast Reasons List | No Comments »
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