Blogging about Business and Corporate Podcasting
Do you have a questions about any (or all) of the Four P’s of Podcasting® (Plan, Produce, Publish, Promote)? Are you not quite clear on how to ensure a guest sounds great (and not salesy) during an interview on your show? Would you like to ask me any questions about podcasting. . .and do so […]
Posted on January 26th, 2009 by Scott Whitney
Filed under: Podcast Equipment, Podcast Marketing, Podcast Reasons List, Podcast Thoughts, Podcast Tips, Podcasting Expert, Speaking | 3 Comments »
A couple of days ago, I learned that Podango, a large podcast network, had suggested to its customer that they should take steps to back up/move their content to other hosting providers, the implication being that they were going out of business. I’m a bit bummed by this personally because I’ve had the opportunity […]
Posted on December 31st, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts, Podcasting Expert | 3 Comments »
For the past 2+ years, I have been saying that, from an organization’s perspective, in order for a podcast to be successful, it must either make them money or influence listeners to take action on their behalf.
Fair enough. But with so many corporate podcasts being produced that amount to nothing more then the re-purposing […]
Posted on November 11th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts, Podcasting Expert | 1 Comment »
For those who’ve spent time reading this blog, you know that the criteria for a successful corporate podcast, from the listener’s perspective, is to either entertain or educate. The vast majority of good corporate podcasts fall under the educational umbrella.
That’s the good news.
The great news is that sometimes, those educated listeners choose to share […]
Posted on October 13th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | No Comments »
I’m flying out to Boston next week to work with a customer on an Intracast. This customer came up with a clever way to use podcasting to reach out to a variety of employees, with a focus on new hires.
As part of their new hire process, this division within a large company will make available […]
Posted on July 23rd, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts | 5 Comments »
Consider this, my dear readers — if your company is at a size that an all-hands meeting can’t possibly be attended by all the hands within your business, somebody is going to feel left out.
That somebody may have had to stay by his desk to answer the phone in case somebody (a customer…or maybe […]
Posted on June 25th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts | No Comments »
After signing up to my Four P’s mailing list, I received an email from Kay C., a Realtor I’ve had the pleasure of working with in a previous company:
Scott,Is this [podcasting] something Realtors are using? How can it build/improve my business?
I told Kay that yes, Realtors are using podcasting, but that I felt the […]
Posted on June 18th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | No Comments »
As a part of the presentation I gave to the Las Vegas Chamber of Commerce, I listed four reason why the life of a typical corporate website is not an enviable one. Here’s a recap:
1. It is Static
Which means that the day-to-day efforts that make your company great are not being reflected and shared […]
Posted on May 19th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts, Speaking | 3 Comments »
Reason Number 7 – Momentum
For companies that have successfully deployed a corporate podcast, they know a little something about momentum. Specifically, if your podcast is “reliable”, that is, it produces new episodes at the promised frequency, you can’t help but build more and more momentum around your show. (Of course, if the show […]
Posted on April 14th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts | No Comments »
Reason Number 6 – Web 2.0
This is an interesting “reason” because it depends largely on how you deploy your podcast as to whether or not this will work for you.
If asked to guess at the percentage of business podcasts that take advantage of the Web 2.0ness of a podcast, I would guess it’s in the […]
Posted on March 31st, 2008 by Scott Whitney
Filed under: Podcast Reasons List | No Comments »
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