I’ve spent the weekend testing the connectivity capabilities between a blog-based podcast and Twitter. I’ve come to the conclusion that by syncing your podcast episodes with Twitter, you increase your marketing/branding visibility with very little effort.
Twitter and Podcasts: How I Did It
Before recommending this to PodWorx customers (which I have since done), this weekend […]
Posted on November 24th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Podcasting Expert | No Comments »
For the past 2+ years, I have been saying that, from an organization’s perspective, in order for a podcast to be successful, it must either make them money or influence listeners to take action on their behalf.
Fair enough. But with so many corporate podcasts being produced that amount to nothing more then the re-purposing […]
Posted on November 11th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts, Podcasting Expert | 1 Comment »
As a result of my post titled, “Intracast: An Example of an Internal Podcast for Employees“, I received a comment from Stephan Holt:
“You’ll have to explain how you set up your mobile lab of sorts. What are the essentials when trying to present a polished professional podcast?”
As Stephan mentioned, it was very important […]
Posted on October 29th, 2008 by Scott Whitney
Filed under: Podcast Equipment, Podcast Thoughts | 6 Comments »
For those who’ve spent time reading this blog, you know that the criteria for a successful corporate podcast, from the listener’s perspective, is to either entertain or educate. The vast majority of good corporate podcasts fall under the educational umbrella.
That’s the good news.
The great news is that sometimes, those educated listeners choose to share […]
Posted on October 13th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | No Comments »
For all the ghouls and goblins planning to join us for the Living in Las Vegas Podcast October Listener Meetup, which will include a trip to The Asylum haunted house, we will be meeting at 6:30PM at Gordon Biersch in Summerlin. The plan is to have a couple drinks then head on over for the spooky […]
Posted on October 7th, 2008 by Scott Whitney
Filed under: Off Topic, Podcast Thoughts | No Comments »
As many who read this blog know, I have been putting together a product to help educate potential podcasters about the Four P’s of Podcasting(R). This is in response to all the up-and-coming podcast consultants, folks being tasked with developing a podcast for their company and entrepreneurs who have asked if I would be […]
Posted on September 29th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Speaking | No Comments »
Had a GREAT response to the session I gave at the 2008 New Media Expo that took place in Las Vegas a couple of weeks ago. We have some pretty cool plans for the full video (along with all the documents I referenced and demonstrated during the presentation) but in the meantime, I thought I’d […]
Posted on September 1st, 2008 by Scott Whitney
Filed under: Podcast Thoughts, Speaking | 1 Comment »
I’m flying out to Boston next week to work with a customer on an Intracast. This customer came up with a clever way to use podcasting to reach out to a variety of employees, with a focus on new hires.
As part of their new hire process, this division within a large company will make available […]
Posted on July 23rd, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts | 5 Comments »
I’m telling you, our listeners are a lovely bunch of coconuts! As I mentioned in episode 58 of the BRAND NEW Living in Las Vegas Podcast, we were thinking about organizing an informal meet up with our listeners in conjunction with the upcoming New Media Expo. Based upon the personal emails I received, we’d […]
Posted on July 16th, 2008 by Scott Whitney
Filed under: Podcast Thoughts, Speaking | No Comments »
We are in the final stages of developing a brand new website for one of our long-running shows, the Living in Las Vegas Podcast. One of the most exciting things we’re developing is the seamless integration of a stand-alone blog along with the podcast content. For companies interested in reaching out to their customers […]
Posted on July 8th, 2008 by Scott Whitney
Filed under: Podcast Thoughts | 2 Comments »
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