Blogging about Business and Corporate Podcasting
Let’s pretend for a moment that the two of us are sitting together having a conversation. And as a normal course of that conversation, because you are one fascinating guy, I end up asking you a bunch of questions. Tell me, would you begin every answer by first repeating my name?
No, you wouldn’t.
And yet, […]
Posted on December 8th, 2008 by Scott Whitney
Filed under: Podcast Thoughts, Podcasting Expert | No Comments »
Easy. . .easy. . .I’m not saying there is a problem with your podcast, specifically. What I’m asking is this:
What is the customer/prospect/listener problem you plan to solve with your next episode?
Now, I’ve said it over and over that you bond with people on their problems, not your solution. However, when I say that, […]
Posted on December 4th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Podcasting Expert | 2 Comments »
I’ve spent the weekend testing the connectivity capabilities between a blog-based podcast and Twitter. I’ve come to the conclusion that by syncing your podcast episodes with Twitter, you increase your marketing/branding visibility with very little effort.
Twitter and Podcasts: How I Did It
Before recommending this to PodWorx customers (which I have since done), this weekend […]
Posted on November 24th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Podcasting Expert | No Comments »
For the past 2+ years, I have been saying that, from an organization’s perspective, in order for a podcast to be successful, it must either make them money or influence listeners to take action on their behalf.
Fair enough. But with so many corporate podcasts being produced that amount to nothing more then the re-purposing […]
Posted on November 11th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts, Podcasting Expert | 1 Comment »
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