Blogging about Business and Corporate Podcasting
About a year ago, I wrote that a great podcast (and now, live streaming video production) will drive more traffic to your website. This would have to be considered an obvious benefit of a well thought out production. But, I pondered, what if your website isn’t ready for that additional traffic?
Huh, that’s a good […]
Posted on April 23rd, 2009 by Scott Whitney
Filed under: Live Streaming Video, Podcast Marketing, Podcast Thoughts, Podcast Tips, Podcasting Expert | No Comments »
As I mentioned in my last blog post [When it Comes to Live Video Streaming, Watch This Space], as we look to extend the amount of time somebody spends on our websites from tens of seconds to tens of minutes (so that you may have a reasonable amount of time to tell your story), […]
Posted on March 26th, 2009 by Scott Whitney
Filed under: Live Streaming Video, Podcast Marketing, Podcast Tips, Podcasting Expert | No Comments »
2009 marks the year of business-based online video. There is no question about this trend.
Because the time a visitor spends on your website is usually measured in tens of seconds versus tens of minutes, you’ll find that online video, with its ability to capture a person’s attention quickly using both sight and sound, is becoming […]
Posted on March 11th, 2009 by Scott Whitney
Filed under: Live Streaming Video, Podcast Marketing, Podcast Thoughts, Podcasting Expert | 1 Comment »
How do you know if your corporate podcast is really connecting with your listening/viewing audience?
That’s a tough question, to be sure.
Along with an analysis of your episode’s month-to-month growth (if you’re growing, things are moving in the right direction), certainly one of the most fulfilling types of acknowledgement is through feedback from the very listeners […]
Posted on February 9th, 2009 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Podcast Tips, Podcasting Expert | No Comments »
First off, to those who took the time to join me during last week’s live streaming Q & A session, THANK YOU. The whole experience was a kick. . .it’s clear to me there is gold in this method of connecting a company with their customers and prospects.
The session went beyond the 45 minutes I […]
Posted on February 3rd, 2009 by Scott Whitney
Filed under: Podcast Marketing, Podcast Tips, Podcasting Expert | 2 Comments »
Do you have a questions about any (or all) of the Four P’s of Podcasting® (Plan, Produce, Publish, Promote)? Are you not quite clear on how to ensure a guest sounds great (and not salesy) during an interview on your show? Would you like to ask me any questions about podcasting. . .and do so […]
Posted on January 26th, 2009 by Scott Whitney
Filed under: Podcast Equipment, Podcast Marketing, Podcast Reasons List, Podcast Thoughts, Podcast Tips, Podcasting Expert, Speaking | 3 Comments »
One of the first things we wanted to do with our new Tricaster was to be able to live stream from the PodWorx studio to Ustream.tv, the free online video streaming service, using the Adobe Flash Media Encoder that is integrated within the Tricaster system. Here’s the scoop:
<< BREAKING NEWS >> […]
Posted on January 16th, 2009 by Scott Whitney
Filed under: Podcast Equipment, Podcast Thoughts, Podcast Tips, Podcasting Expert | 7 Comments »
We have been spending much of the last couple weeks planning and implementing some new video capabilities within the PodWorx studio. To test our streaming video capabilities, we will be offering a live Q&A session meant to answer any of your podcast questions.
More information (date/time) to follow.
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Posted on January 16th, 2009 by Scott Whitney
Filed under: Podcast Equipment, Podcast Marketing, Podcast Tips, Podcasting Expert | 2 Comments »
A couple of days ago, I learned that Podango, a large podcast network, had suggested to its customer that they should take steps to back up/move their content to other hosting providers, the implication being that they were going out of business. I’m a bit bummed by this personally because I’ve had the opportunity […]
Posted on December 31st, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts, Podcasting Expert | 3 Comments »
When a person first chooses to listen to your podcast, he knows nothing about you, your company, or what it is your podcast is suppose to do for him. And while I’ve said again and again that we must either educate or entertain, before we can do either (or both), we must first create […]
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Posted on December 18th, 2008 by Scott Whitney
Filed under: Podcast Thoughts, Podcast Tips, Podcasting Expert | 1 Comment »
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