Blogging about Business and Corporate Podcasting
One of the benefits to speaking at the Las Vegas Chamber of Commerce Business Education Series has been the new PodWorx customers that have come as a result of that presentation. Especially interesting to me is that these customers fall more into the small/medium business (SMB) category as opposed to the podcasts we produce […]
Posted on April 3rd, 2008 by Scott Whitney
Filed under: Podcast Marketing | 1 Comment »
Interwoven, a PodWorx customer, has an annual conference called GearUp. 1,000 or so people attend in the hopes of learning best practices in the world of content management systems (CMS), composite application provisioning (CAP) and multivariable optimization (among many other topics). The company has one of the sharpest marketing organizations I’ve ever worked […]
GearUp Podcast Sample [4:30m]: Play Now | Play in Popup | Download
Streaming MP3: Download
Posted on March 25th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | No Comments »
Recently I was asked to write a guest article for Event Solutions Magazine, a monthly trade publication covering the events, meetings and incentives industry. The article was just published in their February edition.
Below is the article in its entirety:
Listen Up
Think podcasting is just for your teenager? You’re missing out on a valuable tool for […]
Posted on March 17th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | 1 Comment »
New Media Expo organizer Tim Bourquin just sent an email announcing that the conference sessions for the 4th Annual New Media Expo has been posted. As promised, the sessions, which fall into five “tracks” (Audio and Video Creation 101, Attracting and Growing Your Audience, The Business of New Media, Audio and Video Creation and […]
Posted on March 14th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Speaking | No Comments »
Just received word from Tim Bourquin, Founder & CEO of TNC New Media, that I’ve been invited to be a speaker at this year’s 4th Annual New Media Expo held in Las Vegas. The conference runs from August 14-16 and will be the place to go if you’re at all interested in learning about […]
Posted on March 6th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Speaking | 1 Comment »
During my vacation in St. Lucia, I was often asked what it is I do for a living. (This usually happened whilst floating in a pool with a colorful drink in my hand.) Not wanting to spend too much time on what PodWorx does, I’d say something like,
“I’m a professional podcaster.”
This was almost […]
Posted on February 25th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | 3 Comments »
Is technology great, or what?
A week or so ago, I bought an Asus Eee mini laptop computer so that I could keep connected to the office and studio using GoToMyPC/LogMeIn without having to lug around a full-size laptop. What I hadn’t expected, but discovered last night, was that the Eee is capable of podcast […]
Posted on January 30th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | 4 Comments »
As with any new technology, there is a wait and see approach to whether or not that technology is going to be valuable. For those of us with a marketing background, we’re familiar with Geoffrey Moore’s Technology Adoption Life Cycle, which divides technology users into the following categories:
Technology Enthusiasts / Innovators = 8%Visionaries / […]
Posted on January 28th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | 1 Comment »
At PodWorx, when a new episode has been placed online, we send an email to our customer alerting them to the new episode. In the email, we include the description of the show (as seen in the post itself) and the direct URL. But one of the most powerful pieces of information in […]
Posted on December 12th, 2007 by Scott Whitney
Filed under: Podcast Marketing | 3 Comments »
PodWorx customer Interwoven put out a press release announcing their new podcasting, Intersections by Interwoven. I was especially impressed with the content of the press release because it hit on many key issues that I believe should be addressed in such a press release. Here’s what I mean:
1. First of all, they wrote […]
Posted on December 11th, 2007 by Scott Whitney
Filed under: Podcast Marketing | No Comments »
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