Blogging about Business and Corporate Podcasting
As many who read this blog know, I have been putting together a product to help educate potential podcasters about the Four P’s of Podcasting(R). This is in response to all the up-and-coming podcast consultants, folks being tasked with developing a podcast for their company and entrepreneurs who have asked if I would be […]
Posted on September 29th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Speaking | No Comments »
The last couple weeks have been very busy. I’ve been wrapping up work on an Intracast for a large customer and have been spending much of my remaining time developing, rehearsing, and tweaking the presentation content for my New Media Expo session, which is this Thursday, August 14th.
For those of you who plan on […]
Posted on August 11th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Speaking | No Comments »
. . .here’s something you must put on your calendar.
I’m proud to have been selected as one of the speakers presenting at the 4th Annual New Media Expo 2008 in Las Vegas on August 14-16, 2008. Being held at the Las Vegas Convention Center, the New Media Expo is a convention that continues to […]
Posted on July 2nd, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | No Comments »
After signing up to my Four P’s mailing list, I received an email from Kay C., a Realtor I’ve had the pleasure of working with in a previous company:
Scott,Is this [podcasting] something Realtors are using? How can it build/improve my business?
I told Kay that yes, Realtors are using podcasting, but that I felt the […]
Posted on June 18th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | No Comments »
PodWorx is working hard on a new website for one of our podcasts that will convert the entire website into a blog-based platform, where every single page will be seen as a blog post by Google. This is huge. We have seen podcast episodes and blog posts show up in Google within seconds of being […]
Posted on June 5th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | No Comments »
It’s always fun to receive positive feedback from a podcast listener. Even more fun is to see how a “Great Podcast” email leads to more and more excitement within the company for whom the podcast is produced for. It also shows how there is a good chance that you might bump into a listener!
This email […]
Posted on June 2nd, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | No Comments »
Back in 2006, when PodWorx first came to be, I had the opportunity to speak with a VP at one of the Big Gaming Companies in Las Vegas about podcasting. A direct report of his had heard what I was doing, was very excited about the potential, and wanted his VP brought up to speed.
So, […]
Posted on May 27th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | 1 Comment »
In the previous post about the criteria for a successful business podcast, we approached it from the listener’s perspective. Today, let’s look at the company’s side of things.
The Criteria for a Success Corporate Podcast: From the Company’s Perspective
For a podcast to be deemed useful by the company that is either producing or funding their […]
Posted on May 5th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | 2 Comments »
The practice of selecting a corporate podcast to criticize in a public forum is a common one. I’ve had the displeasure of listening to, or reading various "podcast experts" trash other company podcasts under the heading of education.
To me, that practice is just plain hurtful. As I read elsewhere, you can teach without […]
Posted on April 28th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | 5 Comments »
Still more reports on the continuing growth of podcasting. Podcasting News reported on another bit of research that indicates. . .
The audience for audio podcasts grew 38% in the last year;
The audience for video podcasts grew 45% in the last year;
About 30% of regular Internet users have downloaded a podcast;
Awareness of […]
Posted on April 21st, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | No Comments »
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