Blogging about Business and Corporate Podcasting
About a year ago, I wrote that a great podcast (and now, live streaming video production) will drive more traffic to your website. This would have to be considered an obvious benefit of a well thought out production. But, I pondered, what if your website isn’t ready for that additional traffic?
Huh, that’s a good […]
Posted on April 23rd, 2009 by Scott Whitney
Filed under: Live Streaming Video, Podcast Marketing, Podcast Thoughts, Podcast Tips, Podcasting Expert | No Comments »
As I mentioned in my last blog post [When it Comes to Live Video Streaming, Watch This Space], as we look to extend the amount of time somebody spends on our websites from tens of seconds to tens of minutes (so that you may have a reasonable amount of time to tell your story), […]
Posted on March 26th, 2009 by Scott Whitney
Filed under: Live Streaming Video, Podcast Marketing, Podcast Tips, Podcasting Expert | No Comments »
2009 marks the year of business-based online video. There is no question about this trend.
Because the time a visitor spends on your website is usually measured in tens of seconds versus tens of minutes, you’ll find that online video, with its ability to capture a person’s attention quickly using both sight and sound, is becoming […]
Posted on March 11th, 2009 by Scott Whitney
Filed under: Live Streaming Video, Podcast Marketing, Podcast Thoughts, Podcasting Expert | 1 Comment »
How do you know if your corporate podcast is really connecting with your listening/viewing audience?
That’s a tough question, to be sure.
Along with an analysis of your episode’s month-to-month growth (if you’re growing, things are moving in the right direction), certainly one of the most fulfilling types of acknowledgement is through feedback from the very listeners […]
Posted on February 9th, 2009 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Podcast Tips, Podcasting Expert | No Comments »
First off, to those who took the time to join me during last week’s live streaming Q & A session, THANK YOU. The whole experience was a kick. . .it’s clear to me there is gold in this method of connecting a company with their customers and prospects.
The session went beyond the 45 minutes I […]
Posted on February 3rd, 2009 by Scott Whitney
Filed under: Podcast Marketing, Podcast Tips, Podcasting Expert | 2 Comments »
Do you have a questions about any (or all) of the Four P’s of Podcasting® (Plan, Produce, Publish, Promote)? Are you not quite clear on how to ensure a guest sounds great (and not salesy) during an interview on your show? Would you like to ask me any questions about podcasting. . .and do so […]
Posted on January 26th, 2009 by Scott Whitney
Filed under: Podcast Equipment, Podcast Marketing, Podcast Reasons List, Podcast Thoughts, Podcast Tips, Podcasting Expert, Speaking | 3 Comments »
We have been spending much of the last couple weeks planning and implementing some new video capabilities within the PodWorx studio. To test our streaming video capabilities, we will be offering a live Q&A session meant to answer any of your podcast questions.
More information (date/time) to follow.
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Posted on January 16th, 2009 by Scott Whitney
Filed under: Podcast Equipment, Podcast Marketing, Podcast Tips, Podcasting Expert | 2 Comments »
Easy. . .easy. . .I’m not saying there is a problem with your podcast, specifically. What I’m asking is this:
What is the customer/prospect/listener problem you plan to solve with your next episode?
Now, I’ve said it over and over that you bond with people on their problems, not your solution. However, when I say that, […]
Posted on December 4th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Podcasting Expert | 2 Comments »
I’ve spent the weekend testing the connectivity capabilities between a blog-based podcast and Twitter. I’ve come to the conclusion that by syncing your podcast episodes with Twitter, you increase your marketing/branding visibility with very little effort.
Twitter and Podcasts: How I Did It
Before recommending this to PodWorx customers (which I have since done), this weekend […]
Posted on November 24th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts, Podcasting Expert | No Comments »
For those who’ve spent time reading this blog, you know that the criteria for a successful corporate podcast, from the listener’s perspective, is to either entertain or educate. The vast majority of good corporate podcasts fall under the educational umbrella.
That’s the good news.
The great news is that sometimes, those educated listeners choose to share […]
Posted on October 13th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Reasons List, Podcast Thoughts | No Comments »
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