Blogging about Business and Corporate Podcasting



THIS BLOG HAS BEEN MOVED TO THE NEW PODWORX.COM WEBSITE .



Blog-based Websites: Preparing for More Than Just Text and Graphics

About a year ago, I wrote that a great podcast (and now, live streaming video production) will drive more traffic to your website.  This would have to be considered an obvious benefit of a well thought out production.  But, I pondered, what if your website isn’t ready for that additional traffic?
Huh, that’s a good […]



THIS BLOG HAS BEEN MOVED TO THE NEW PODWORX.COM WEBSITE .



Live Business Brief: Learn About Live Streaming Video Productions

As I mentioned in my last blog post [When it Comes to Live Video Streaming, Watch This Space], as we look to extend the amount of time somebody spends on our websites from tens of seconds to tens of minutes (so that you may have a reasonable amount of time to tell your story), […]



THIS BLOG HAS BEEN MOVED TO THE NEW PODWORX.COM WEBSITE .



When it Comes to Live Streaming Video, Watch This Space

2009 marks the year of business-based online video. There is no question about this trend.
Because the time a visitor spends on your website is usually measured in tens of seconds versus tens of minutes, you’ll find that online video, with its ability to capture a person’s attention quickly using both sight and sound, is becoming […]



THIS BLOG HAS BEEN MOVED TO THE NEW PODWORX.COM WEBSITE .



A Signs that Your Corporate Podcast is Connecting With Your Customers and Prospects

How do you know if your corporate podcast is really connecting with your listening/viewing audience?
That’s a tough question, to be sure.
Along with an analysis of your episode’s month-to-month growth (if you’re growing, things are moving in the right direction), certainly one of the most fulfilling types of acknowledgement is through feedback from the very listeners […]



THIS BLOG HAS BEEN MOVED TO THE NEW PODWORX.COM WEBSITE .



Recap of our Live Podcasting Q & A Video Streaming Session

First off, to those who took the time to join me during last week’s live streaming Q & A session, THANK YOU.  The whole experience was a kick. . .it’s clear to me there is gold in this method of connecting a company with their customers and prospects.
The session went beyond the 45 minutes I […]



THIS BLOG HAS BEEN MOVED TO THE NEW PODWORX.COM WEBSITE .



Put it On Your Calendar: Answers to Your Podcasting Questions — LIVE via Video

Do you have a questions about any (or all) of the Four P’s of Podcasting® (Plan, Produce, Publish, Promote)?  Are you not quite clear on how to ensure a guest sounds great (and not salesy) during an interview on your show? Would you like to ask me any questions about podcasting. . .and do so […]



THIS BLOG HAS BEEN MOVED TO THE NEW PODWORX.COM WEBSITE .



Live Video Streaming Podcasting Q & A

We have been spending much of the last couple weeks planning and implementing some new video capabilities within the PodWorx studio.  To test our streaming video capabilities, we will be offering a live Q&A session meant to answer any of your podcast questions.
More information (date/time) to follow.

addthis_url = ‘http%3A%2F%2Fwww.podworx.com%2Fblog%2Findex.php%2F2009%2F01%2F16%2Flive-video-streaming-podcasting-q-a%2F’;
[…]



THIS BLOG HAS BEEN MOVED TO THE NEW PODWORX.COM WEBSITE .



What’s the Problem with Your Corporate Podcast?

Easy. . .easy. . .I’m not saying there is a problem with your podcast, specifically.  What I’m asking is this:
What is the customer/prospect/listener problem you plan to solve with your next episode?
Now, I’ve said it over and over that you bond with people on their problems, not your solution.  However, when I say that, […]



THIS BLOG HAS BEEN MOVED TO THE NEW PODWORX.COM WEBSITE .



The Lazy Corporate Podcasters Way to Greater Exposure. . .it’s All About "Tweets"

I’ve spent the weekend testing the connectivity capabilities between a blog-based podcast and Twitter.  I’ve come to the conclusion that by syncing your podcast episodes with Twitter, you increase your marketing/branding visibility with very little effort.
Twitter and Podcasts: How I Did It
Before recommending this to PodWorx customers (which I have since done), this weekend […]



THIS BLOG HAS BEEN MOVED TO THE NEW PODWORX.COM WEBSITE .



Re-purposing Your Content: Social Network Use of Your Corporate Podcast

For those who’ve spent time reading this blog, you know that the criteria for a successful corporate podcast, from the listener’s perspective, is to either entertain or educate.  The vast majority of good corporate podcasts fall under the educational umbrella.
That’s the good news.
The great news is that sometimes, those educated listeners choose to share […]