Blogging about Business and Corporate Podcasting
The practice of selecting a corporate podcast to criticize in a public forum is a common one. I’ve had the displeasure of listening to, or reading various "podcast experts" trash other company podcasts under the heading of education.
To me, that practice is just plain hurtful. As I read elsewhere, you can teach without […]
Posted on April 28th, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | 5 Comments »
Still more reports on the continuing growth of podcasting. Podcasting News reported on another bit of research that indicates. . .
The audience for audio podcasts grew 38% in the last year;
The audience for video podcasts grew 45% in the last year;
About 30% of regular Internet users have downloaded a podcast;
Awareness of […]
Posted on April 21st, 2008 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | No Comments »
Reason Number 7 – Momentum
For companies that have successfully deployed a corporate podcast, they know a little something about momentum. Specifically, if your podcast is “reliable”, that is, it produces new episodes at the promised frequency, you can’t help but build more and more momentum around your show. (Of course, if the show […]
Posted on April 14th, 2008 by Scott Whitney
Filed under: Podcast Reasons List, Podcast Thoughts | No Comments »
A couple of weeks ago, I was interviewed by Fred Castaneda of the Struggling Entrepreneur Podcast. Fred’s show focuses on what it’s like to be an entrepreneur (struggling or not) and tips from folks who have taken the jump into the entrepreneurial waters (and even from those who have chosen not to). Fred […]
Posted on April 7th, 2008 by Scott Whitney
Filed under: Podcast Thoughts, Speaking | No Comments »
One of the benefits to speaking at the Las Vegas Chamber of Commerce Business Education Series has been the new PodWorx customers that have come as a result of that presentation. Especially interesting to me is that these customers fall more into the small/medium business (SMB) category as opposed to the podcasts we produce […]
Posted on April 3rd, 2008 by Scott Whitney
Filed under: Podcast Marketing | 1 Comment »
Now going on it’s 4th year, I believe the 2008 New Media Expo is the place to be for those interested in all things podcasting (and beyond). For those interested in the corporate deployment of a podcast, I would invite you to attend my session.
2008 New Media Expo
Plan, Produce, Publish, Promote: the Four Keys […]
Posted on April 2nd, 2008 by Scott Whitney
Filed under: Link of the Day | No Comments »
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