Blogging about Business and Corporate Podcasting
I am a big believer in music as an enhancer/mood creator for podcasts. All of our shows have music and I expect all future shows will do the same. I have used a variety of sources for our music, some of which can be pretty expensive. I came upon Musicloops.com during my […]
Posted on December 27th, 2007 by Scott Whitney
Filed under: Link of the Day | No Comments »
At PodWorx, when a new episode has been placed online, we send an email to our customer alerting them to the new episode. In the email, we include the description of the show (as seen in the post itself) and the direct URL. But one of the most powerful pieces of information in […]
Posted on December 12th, 2007 by Scott Whitney
Filed under: Podcast Marketing | 3 Comments »
PodWorx customer Interwoven put out a press release announcing their new podcasting, Intersections by Interwoven. I was especially impressed with the content of the press release because it hit on many key issues that I believe should be addressed in such a press release. Here’s what I mean:
1. First of all, they wrote […]
Posted on December 11th, 2007 by Scott Whitney
Filed under: Podcast Marketing | No Comments »
I’ve heard this anecdotally for some time now, but I finally saw a Forrester Research report that states the average Chief Marketing Officer’s (CMO) lifespan is 23 months. This compares poorly to the 36-48 months average lifespan all the other C-suite executives enjoy.
Shutter.
From a podcast perspective, we must know exactly how our CMO is […]
Posted on December 4th, 2007 by Scott Whitney
Filed under: Podcast Marketing, Podcast Thoughts | 2 Comments »
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