Blogging about Business and Corporate Podcasting
Back in 2005 when I was deciding if podcasting was something I wanted to do professionally, I spent a great deal of time listening to Tim and Emile Bourquin, the Podcast Brothers. Two years later, they continue to provide the latest in podcasting and new media information.
Highly recommended:
Podcast Brothers Podcast
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Posted on November 30th, 2007 by Scott Whitney
Filed under: Link of the Day | No Comments »
There are a number of ways to promote your business podcast. When working with a customer, we provide a list of 11 ideas to get the ball rolling. But my favorite technique is one that for a company of just fifty people would generate 125,000 impressions a year at no cost.
Simply add to […]
Posted on November 20th, 2007 by Scott Whitney
Filed under: Podcast Marketing | 1 Comment »
Actually, it’s preferred. One of the things I look for in a corporate podcast is laughter. I don’t mean punchline-response laughter, I mean simple conversational joking that normally takes place between two people. It makes the podcast more interesting to listen to and goes a long way towards giving the listener a […]
Posted on November 18th, 2007 by Scott Whitney
Filed under: Podcast Thoughts | No Comments »
Reason Number 2 — Improve Approachability
The perceived lack of approachability of a company is an especially difficult problem for larger organizations. If Acme Inc. is trying to recruit new employees or make it easier for customers and prospects to understand what it is they stand for, using the same, tired outreach techniques as everybody […]
Posted on November 16th, 2007 by Scott Whitney
Filed under: Podcast Reasons List | 1 Comment »
For those convinced that having a podcast will help your company, here’s the rub–if you can’t explain why it’ll help your company to your boss, there will be no podcast under your Christmas tree. To improve the probability of getting the podcast flag up the hill, this will be the first of a series […]
Posted on November 15th, 2007 by Scott Whitney
Filed under: Podcast Reasons List | 1 Comment »
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