Using Website Video to Demonstrate Authenticity (and Motivate Viewers)

I think it goes without saying that web-based video has really begun to take hold in the business world.  More and more often, as we land on a company’s home page, we’re greeted with a video.

That’s the good news.

The bad news is that most of these videos come across to me as a little too commercial-ish.  The scripted delivery, or paid spokesperson, or deer-in-the-headlights/teleprompter-reading presentation found in most corporate videos destroy any opportunity to demonstrate authenticity.

I wanted to share the formula for, and an example of, the type of video I like to see today.  One that does away with the overly-produced videos I see and focuses on what’s important to the viewer.

You Bond With People on Their Problems, Not Your Solution

When we shoot a Web TV show, develop a podcast episode, or shoot one of our Vid·EEE·o’s (a new example of which is below) for a corporate customer, we take folks through a simple story-telling process:

1. What is the problem facing our customers?
2. What are they doing to solve it (that isn’t working)?
3. What is the solution that fixes the problem?

The acronym is P.A.S. – Problem, Alternative solution, Solution.

1. Problem

By beginning our video (or podcast or Web TV episode) with the Problem, we bond with our audience.  We help them understand that we know what they’re going through.  By doing so, we establish our credibility not by claiming it (“we’re a world-class service provider of. . . .blah blah woof woof”) but by demonstrating it.

The video below is for UpMo, a career-management service in the Bay Area.  The video begins with a brief review of the problems facing those looking for a job.

Video Time: 00:00 – 00:15

2. Alternative Solution

After the problem is addressed, we speak about the Alternative Solution.  There are two goals in reviewing the Alternative Solutions with our viewer;

1. Prove we are aware of the viewer’s efforts to solve the problem (which, in turn, shows that I recognize we have competition)
2. Subtly poison that competition

Video Time: 00:16 – 00:37

3. The Solution

Once we’ve established our credibility by reviewing the problem(s) facing a client, along with the efforts they may have taken to solve it, I’ve painted a relatively bleak picture.  To relieve that tension, I normally begin the Solution segment of my story with this statement:

“This is a problem we solve.”

Once I’ve said that, I am free to detail (in the short time allotted), how it is we solve the problems they face.

Video Time: 00:38 – 01:33

One More Step: A Risk-Free Call to Action

Once I’ve stated my case, I want to take a moment and invite the viewer to accept my Call to Action.  (Not doing so is a mistake, I believe.)

Now, your call-to-action could be as innocuous as inviting somebody to visit a certain section of your website.  Ultimately, the reason you do a web-based video (or podcast or Web TV program) is to either make money or motivate people to take action on your behalf.  Now is the time to make that happen.

With this type of video, I’m a big fan of the risk-free Call to Action.  It may be a bit hard to motivate somebody to part with their money after a two-minute video but, if you did a good job, you should be able to motivate a number of viewers to do something that will ultimately benefit them risk-free.

Video Time: 01:34 – 01:48

That’s it, basically.  Although there is a bit more to it, this is pretty much the process I go through for every bit of audio/video content PodWorx produces.  It appears to be very simple (it is) but is incredibility effective in differentiating yourself from the competitive herd.

I hope you find this “tutorial” helpful.  If you have any questions or comments give me a shout or comment below.

Here’s the video:

 

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Las Vegas Chamber of Commerce ‘Business Voice’ Article: Using Live Streaming Video to Increase Website Revenue

Some time ago, Carmen Gigar, the Director of Marketing for the Las Vegas Chamber of Commerce, asked me to contribute an article to Business Voice, the Chamber’s monthly publication.  After some email talk about what I should write about, she was very enthusiastic about teaching the Chamber’s members about the potential of Live Streaming Video productions.

As a new Chamber member myself, I just recently received the March edition of Business Voice (my first!), which includes my article.  For those thinking about whether or not a Live Streaming Video production might make sense for you and your business, I’ve reprinted a copy of the article below.

Using Live Streaming Video to Increase Website Revenue

It’s interesting…websites have been around for over fifteen years…yet the websites of today aren’t performing any better than the websites of the mid-nineties. The reason? We’re still creating what amounts to a bunch of electronic brochures. And nobody cares about our electronic brochure.

Here’s the rub – the goal of every business website is the same: increase the probability of engagement with your visitor while at the same time reducing the risk of “exit” – leaving your website, and heading off to the competition. Unfortunately, the average amount of time somebody spends on a website is ONE MINUTE, and half those people leave in eight seconds or less. (Which is bad news if you have a story that takes more than eight seconds to tell.)

There’s another bit of trouble as well. It has to do with a company’s perceived approachability.

Most people think approachability is a big-company problem. And it is. But it’s actually a problem for ANY COMPANY that has a website.

Why?

Before you had a website, if I wanted to learn about your company, I’d pick up the phone and speak to somebody who had been taught how to help me understand who you are, what you do, and the problems you solve.

Today, your website acts like a brick wall. I never have to talk to an employee when deciding whether or not your business will make my short list. Instead, I’ll judge your company’s capabilities based on the 8-60 seconds I spend on your website.

It’s a Question of Impact

Instead of doing the same thing online as your competitors, ask yourself this question — Which do you think has more impact on your customers and prospects – reading about how great your company is, or seeing and hearing from the very people who make it great?

A Live Streaming Video Production (LSVP), when done correctly, delivers the kind of personal one-to-one (or one-to-many) experience that has been the cornerstone to effective sales. It will separate your company from the competitive herd and completely change your website from “brochure-ware” to a tool that accelerates the sales process.

Video + Chat = High ROI

To get the biggest return on investment, your LSVP should include both live video plus live chat. Offering both human-enables your website and breaks down the wall between you and your website visitors. Imagine how much more effective your website would be if you could interact with your viewers in real-time–answering their questions, providing advice, and establishing your credibility, not by claiming it but by demonstrating it.

LSVP: What Are They Good For?

There is a long list of ideas that would make for a great LSVP. Here’s a few of the 40+ ideas we give to our customers:

1. Enhanced Webinars
2. Seminars/Conferences
3. Trade Shows
4. Distance Learning
5. New Product Launch
6. Talk Show
7. Tips & Tricks
8. Customer Interviews

The Transformation

The transformation we see when producing a professional-level LSVP is amazing. A few examples:

• Become Approachable Online: People want to buy from people they know.  A LSVP human-enables your website.
  • Accelerate the “getting to know you” phase of your sales cycle
  • Reduce the chance of being skipped in favor of a competitor due to a lack of “connection”
• Extend Engagement Length: A LSVP gives you an opportunity to take your time and deliver a compelling, results-driven message.
  • Increase time to move people from a passive need to an active need.
  • Decrease risk associated with visitors only spending seconds on your website before moving on.
• Establish Credibility: Claiming your own credibility is the weakest way to establish it.  A great LSVP allows you to demonstrate your expertise and credibility, the strongest way to establish it.
  • Enhance perceived expertise in the eyes of your customers and prospects
  • Lessen problems associated with trying to convince somebody they should work with you.

Ultimately, a great Live Streaming Video Production will allow your website to do one (or both) of the following:

1. Make Your Business More Money
2. Motivate Your Visitors to Take Action on Your Behalf

And when it comes to your website, wasn’t that the point in the first place?

Scott Whitney is president of PodWorx, Inc., an Internet broadcasting company that specializes in podcasts and live streaming video productions. Visit his website at www.PodWorx.com.

How One Customer Tripled the Income Potential of Their Pay-Per-View Live Streaming Video Production

I’ve written a bit about the show we produce for Stronger Families, a non-profit organization that advocates for healthy marriages and strong families.  The show (Stronger Families LIVE with Jeff Kemp) does an outstanding job of picking the brains of marriage experts with a variety of special skills.

We worked hard to deliver a Pay-Per-View program that added a great deal of value to our viewers, but we wanted to further extend what we could offer people in need of this kind of content AND further increase revenue.

I just got a peek at the results of one of my favorite tips for increasing the revenue brought about by any Live Streaming Video production; that is, by creating an “available-for-sale” DVD.

By working with our DVD/CD manufacturing partner (Acutrack), Stronger Families took their Pay-Per-View episodes and packaged them into this retail-quality DVD seen on the right.

For the first four episodes we produced, they plan to create two DVDs—each with two episodes.

Doesn’t this look great?!?!  They did a wonderful job putting everything together and have successfully created THREE revenue streams from the Stronger Families LIVE pay-per-view production:

1. Live Pay-Per-View
2. Post show Video-On-Demand
3. DVD

Who is Buying?

What’s interesting about the DVD is an analysis of who is buying.  As expected, people who attended the live event and wanted to preserve what they learned for further reference have purchased a DVD.  But two other groups have been added to that first group of buyers:

1. Live Pay-Per-View customers who attended
2. Live Pay-Per-View customers who were unable to attend the live show
3. People who missed the live event but still wanted the content

What’s great about this is that the investment in the live event will be paying dividends to Stronger Families for years.  

Total Income Streams

If you add up all the income streams from this production, you’ll get a total of FIVE:

1. Live Pay-Per-View
2. Post-show Video-On-Demand (Non-PPV Signups)
   [PPV Signups were allowed free access to the Video-On-Demand)
3. DVD
• PPV Attendees
• PPV Signup, Unable to Attend
• Non-PPV Signups

By adding a video-on-demand and DVD option, Stronger Families has tripled their income options for Stronger Families LIVE.  Pretty nifty.

You Can Do the Same!

The key to increasing your revenue OR marketing value is to ensure you are recording your live streaming video production in such a manner as to allow for the reuse as either a high-quality video-on-demand offering or a DVD.  This means that recording your live event as a FLASH video is not good enough.  Be sure to record in a non-Flash format that is capable of being eventually rendered in a quality suitable for DVD.

As you can tell, I’m excited about all this.  How about you?  Are you considering producing a live streaming video production and adding a DVD component to the overall offering?  Have you already done so?  Let me know. . .I’d love to shine a flashlight on others with similar success (or concerns).

Getting Your Video Indexed by Google: Is YouTube The Only Answer?

Part of my online toolkit includes LivePerson, software that allows me to chat with people who visit our website.  LivePerson also provides a real-time view of who is on your website, and how they got there.

Many times during the day, I’ll catch somebody visiting the Living in Las Vegas Podcast website via a Google search for “Las Vegas Podcast”.  From time to time, I’ll check out that person’s Google search to see how we’re ranking. . .and what other sites are being listed.

As I was checking out our ranking on Google this morning, I saw something fascinating. . .and VERY promising.  Along with searching the web for “las vegas podcast”, Google also initiated on its own a video search for “las vegas podcast” as well.  As the screen shot shows, Google found our latest video podcast episode, which is self-hosted.

This is huge.

I’ve experienced Google’s YouTube fixation.  I have other search engine phrases that I’ve previously been ranked #1, only to slip down a spot or two because a YouTube video uses the same keywords.  What I didn’t expect is that Google would be able to (or want to, for that matter) index a self-hosted .MP4 video.

 

When I clicked on the “Video results for las vegas podcast” link, I was further impressed.

For a select few videos, Google allows you to Watch Video Here. . .clicking it brings up the video on the right side of the search results, ready for play [see the graphic below].  Google also searches for other related videos and displays them as thumbnail graphics below the video being played.  In our case, if found related videos on YouTube, LivingInLV.com, Ustream.TV and MeFeedia.com. [As seen below.]

Again, very impressive.

My guess is that the reason we’re seeing this happen is because our self-hosted videos are MP4 videos.  We’re also using the jwplayer Flash player, which seems to be helpful as well.  Regardless, this is GREAT NEWS!  The fact Google is indexing this content demonstrates that when done correctly, embedded video does provide more content for Google to index.

What does that mean to you?  Well, it doesn’t mean you should ignore YouTube.  Google has much love for YouTube.  But it DOES mean you should recognize that embedded video increases your probability of being discovered via Google.

 

In Las Vegas? I’m Speaking Next Week on Marketing Techniques That Drive Website Traffic and Increase Revenue

  The folks at the Technology Business Alliance of Nevada have asked me to deliver my “Cutting Edge Marketing in the Technology Age” presentation.  It’ll take place next Wednesday, February 17th, at the Bali Hai Golf Club’s Cili Restaurant.  It’s open to all folks and costs $35 pre-paid, $45 at the door. 

Here’s the description of the presentation:

For many, the concept of developing an effective online marketing strategy is intimidating. As a result, we find companies unintentionally distancing themselves from their customers and prospects instead of bringing the two groups closer together. Fortunately, there are a number of online marketing techniques that will introduce the real value of your company to your prospects and customers, motivating these important people towards a new (or additional) working relationship with your organization.

This presentation offers those techniques.

Come to this session ready to look at your existing marketing efforts in a new, fresh way. We will share proven marketing techniques that take advantage of:

· Your Website

· Search Engines

· Email Marketing

· Social Networks

· Blogs

· Podcasts

You will learn new methods to reach out and grab additional business. Be prepared to take notes!

This is a very well received presentation as it delivers tips that can be immediately implemented.

If you’re a Las Vegas local, and you’re responsible for the effectiveness of your website, come take a listen.

Twitter Weekly Updates for 2010-02-07

• @Weezul Melissa is using EA Active. She likes it (and I’m suppose to be a user ad well!). in reply to Weezul #
• Re: ‘We Are The World’, it was recorded 25 years ago after the American Music Awards. I was in the audience that year. Prince killed it. #
• @brooksbayne pretty sure he was live…just singing thru an AutoTuner. in reply to brooksbayne #
• @SkydiverKate good luck, Katie! in reply to SkydiverKate #
• @jasonvo you got the right idea. We’ve done it before (my previous blog site(, 301 is the ticket. PR came across perfectly. in reply to jasonvo #
• RT @katharnavas: iPad Camera rumor becoming a reality? We think so. http://bit.ly/by3Hqq #
• Busy week-In digital marketing: developing a customized website from the ground up. Also, shot a Vid-EEE-o today, post-production ongoing. #
• Obama needs to stop using #Vegas as a punchline to a ‘what not to do with your money’ joke. #
• @SkydiverKate Congrats! What a great life you have in front of you! in reply to SkydiverKate #
• RT @WeCanDoBIZ: LinkedIn Offers Users Increased Control Over Profiles ( http://bit.ly/bzf8Ug ) #
• RT @LasVegas: Harrah’s gets OK for Planet Hollywood purchase; job cuts planned http://is.gd/7ENQx #
• The young prefer Facebook to blogging, Twitter http://usat.me?37437882 #
• RT @amaeteumanah: TinyChat Upgrade Brings Etherpad, Whiteboard And YouTube Integrations http://ow.ly/16vtGy #
• RT @aweber: 3 suggestions for improving the language you use on your signup forms http://ow.ly/14eRX from @MarkatEMR ^JP | Good stuff -SW #
• @Brian_Fey: @JeffThePianist you play call of duty? I’m on xbox life, if you want my gamer tag sometime. > Lets play: scaught0221 #
• @Brian_Fey Great name! Is it FeysFragFest (one word)? in reply to Brian_Fey #
• I think all DVDs should have a gag reel. #
• RT @wedoitallvegas: #Vegas News- Blackjack player banned from Paris Las Vegas sues Harrah’s Enetertainment http://bit.ly/9Epj3o #
• @dwax Environmental Pest Control. Very good. in reply to dwax #

Twitter Weekly Updates for 2010-01-31

• RT @katharnavas: 48 best free apps from Microsoft http://bit.ly/6GjjeK #
• 1: #LiveVideoTip Reading from a script? Use a teleprompter. Looking away to read content is distracting & hurts effectiveness of video. #
• It’s nuts that my Google Alert keeps finding websites that are selling MP3 songs from my CDs illegally. #
• #LiveVideoTip Use a “Lobby Screen” to test that your stream is working without exposing the “talent”. Background music will test audio. #
• Stumped @tricaster support w/ two problems. Expecting to hear from supervisor tomorrow, hopefully w/ better news! #
• @GrouponVegas check out http://www.LivingInLV.com in reply to GrouponVegas #
• @tricaster users, r u seeing this same LiveSet prob? http://ow.ly/i/nKL That orange line is in front of “talent”, should be behind. #
• @tricaster user: That LiveSet is PrimeTime, Shot: Right, UL #
• @tricaster Also seeing a problem here: http://ow.ly/i/nKO PrimeTime, Shot: Right, UR #
• #LiveVideoTip Rehearse, rehearse, rehearse your opening. Your first impression sets the table for the professionalism of your show. #
• #LiveVideoTip Keep your “Lower Thirds” to the lower third part of the screen. Don’t block your guest/host with too tall graphics. #
• @PhilipNelson Thanks for the response, Philip. Check the forum for more details: http://ow.ly/10Mte in reply to PhilipNelson #
• Upgrading to @adobe Dreamweaver CS4 was not fun. Was told problem is I can’t upgrade from a previous upgrade?!?! Nuts! #
• @Hunter many larger CDN’s can handle a live stream equal to the audience of an Apple anouncement. Presidential swearing in, for example. in reply to Hunter #
• On hold w/ @adobe — 10 minutes, still no human interaction. Blech. #
• Guess my diverse spending habits spooked the folks at CapitalOne. Their fraud protection folks just called to check in. Nice job! #
• I think if the iPad included Flash support and a camera, Apple would increase iPad sales by 30-50%. #
• I’ve watched a couple different news anchors mistakenly refer to the iPad as an iPod. #
• @MarkGA Please. I know you. If she demands the purchase, you’ll purchase. (Though you’d probably say they’re only available in LV!) in reply to MarkGA #
• Just confirmed a new Web TV production with a biz ranked #1 by Gartner and Forrester. VERY excited about working with this great company! #
• RT @OMGFacts: The MGM Grand Hotel of Las Vegas washes 15,000 pillowcases per day. #omgfacts #
• Would like to check out some live jazz tonight? Suggestion? #
• @MarkGA Fear not, Mark. After awhile, those voices that sound like mine are quite soothing. in reply to MarkGA #
• @MarkGA follow the voice, Mark. It knows that which you desire. in reply to MarkGA #

Live Streaming Video Productions: Your First Impression Matters

While it is true that practice makes perfect, practice is also boring.  Problem is, without practice, when the time comes to perform, more times than not, nerves get in the way from what could be a great performance.

This is true for the arts (music, acting).  And this is true for your Live Streaming Video Production (LSVP).

As part of my weekly efforts, I take the time to check out other LSVPs.  In doing so, an interesting trend has emerged.  Of the last three shows I’ve watch, ALL OF THEM had a problem with the start of the show — video didn’t appear correctly, the sound wasn’t on, graphics didn’t work as expected, graphics didn’t match on-air content, etc.  And in all three cases, the host feverishly tried to fix the problem while apologizing to the audience.

There is no question that your first impression sets the table for the professionalism of your show.  My guess is that had each of these hosts rehearsed their opening 20 times, mapping out exactly what buttons needed to be pushed and what comes next, these problems would not have happened.

Buuuuuut, practicing is a bore. 

Trust me when I say, the panic associated with a failed opening of your LSVP will make you wish you lived through a bunch of boring rehearsals.  I get a little nervous before each live show we do, and we practice, practice, practice.  I can’t imagine how crappy/scared I’d feel if I tried to start a live show “cold”.

So, get bored.  Practice your butt off.  Get your muscle-memory honed for that opening.  And allow yourself to focus on what matters the most: entertaining or educating your viewers.

Twitter Weekly Updates for 2010-01-24

• Thanks to all our Bay Area friends with whom we had such a good time. You guys (and gals) are great! #
• #PodcastTips Provide a direct RSS and iTunes link on your website. Make it easy for folks to subscribe to your show. #
• #PodcastTips Don’t forget to include ID3 information in your MP3 file. Artist (show title), Title (episode), Album (email), Comments, URL #
• @unmarketing what’s your xbox ID? I’m scaught0221. Am just beginning to get the hang of Modern Warfare 2. in reply to unmarketing #
• #PodcastTips The criteria of success of a podcast (listener’s perspective): Entertain or Educate (or both) http://ow.ly/XR42 #
• #PodcastTips The criteria of success of a podcast (company’s perspective): Make Money, Motivate people http://ow.ly/XR57 #
• @Weezul Love that song! in reply to Weezul #
• RT @VegasNews: Bonkerz Comedy Club Begins New Comedy Class Session Jan. 23 http://bit.ly/63Lv34 #
• RT @RickySantos: ViVu Launches Video Collaboration Plug-In For Skype http://tinyurl.com/yao7mhd #
• LivinginLV.com: Local’s Only Deal: Free Tickets to the LA Comedy Club http://bit.ly/7sQlr0 #
• #PodcastTips Reason No.5 for a Corporate Podcast: Customer Loyalty http://ow.ly/XR6c #
• #PodcastTips Reason No.8 for a Corporate Podcast: Employee Communications http://ow.ly/XR6P #
• At a luncheon today, I learned that CityCenter received 175,000 job applications for the 12,500 positions available. #
• @LAKarenLoftus Of the 175,000 applicants, CityCenter hired about 10k after transfers from other MGM Mirage properties. #vegas in reply to LAKarenLoftus #
• #PodcastTips Reason No.7 for a Corporate Podcast: Momentum
  http://ow.ly/XR9D #
• RT @LasVegas: Analyst predicts local home prices to remain near bottom in 2010 http://is.gd/6KZ2e #
• RT @RoxanneDiana: What a bargain! RT @RioVegas Don’t forget, Suites at Rio are just $20 per night, per person through February 4, 2010. #
• #PodcastTips Reason No.6 for a Corporate Podcast: It’s a Web 2.0 Thing http://ow.ly/XRaw #
• @PromisePhelon If you follow me I can DM you in return. #
• RT @Techpaulogy: Getting a live streaming video business brief from @PodWorx — thanks @benkiker for the intro | And thank both of you -SW #
• @Str8upLV Agreed! Hopefully, those not selected by CityCenter will find work elsewhere. in reply to Str8upLV #
• Four days of rain have killed our phones. Not a feature. Hopefully CenturyLink will fix tomorrow (between 9am-3pm). #
• RT @LasVegas: Nevada’s unemployment rate rises to 13 percent http://is.gd/6O7qU #
• RT @EverythingVegas: Gaming supplier IGT reports profit increase in quarter http://ez.ly/Bea #
• Just spoke with the most condescending customer rep *ever* at CenturyLINK. Unbelievable attitude considering I have NO PHONE SERVICE. #
• Whoa…just learned that the CenturyLINK status rep who told me a tech was working on my line “as we speak” was lying. Where’s my MagicJack? #
• #PodcastTips Reason No.4 for a Corporate Podcast: Improved Sales http://ow.ly/XRbC #
• Want to know if you’re *really* in shape? Get stronger with @brandonnugent #FF (He scares me.) #
• #PodcastTips Reason No.3 for a Corporate Podcast: Ubiqitous Access to Customers & Prospects http://ow.ly/XRd4 #
• @brandonnugent My pleasure, Brandon! in reply to brandonnugent #
• LivinginLV.com: The Living in Las Vegas Podcast Has a Facebook Fan Page http://bit.ly/4xGwwY #
• Is it possible to have a Facebook Fan Page email you when somebody write/comments on it? #
• Today’s activities will include shopping (boo), tapas (yea), and live comedy (YES!). #
• @Weezul Sadly, a “real” mall. Meadows. A different mix of clientele, to be sure. Much prefer malls on the Strip–people watching+adult bev. in reply to Weezul #
• RT @pslove: Unless someone talks ne out of this in the next 2 hours, I’m going to go to Lied Shelter and get a dog. | congrats!! -SW #

Twitter Weekly Updates for 2010-01-17

• LivinginLV.com: LiLV Contest: Name Our Deer http://www.livinginlv.com/index.php/2010/01/11/lilv-contest-name-our-deer/ #
• #PodcastTips Take listener questions. And give them credit. People love to hear their name. #
• #PodcastTips Create a caller listener line. Makes for great content on your show. #
• RT @katharnavas: 50 First-class & New Downloadable Fonts For Professional Designs http://bit.ly/6owziR #
• RT @Brian_Fey: Goldman Sachs just upgrades $MGM to a “Buy”. | That seems encouraging. — SW #
• #PodcastTips Have an email subscription list. Even with RSS feeds, email alerts will drive traffic to your website. #
• #PodcastTips The “reliability” of your show (new episodes available when promised) is a top 5 attribute to podcast listeners. #
• #PodcastTips Top five important podcast attributes: Content, Overall Quality, Host(s), Audio Quality, Reliability #
• RT @Andrew303: How Google Ranks Tweets http://bit.ly/7WIr7D (the video is pretty good) | Are hashtags bad?!? – SW #
• I am very impressed w/ Conan O’Brien’s response to the NBC shifting sands: http://ow.ly/VUSS #
• #PodcastTips Be sure to submit your podcast to the iTunes podcast directory. http://www.apple.com/itunes/podcasts/specs.html #
• @tricaster – Streaming live right now w/ our Tricaster at http://ow.ly/W6Su #
• LivinginLV.com: 75: [Video] Living in Las Vegas Podcast Four Year Anniversary http://bit.ly/8Eqz8I #
• #PodcastTips When talking about a product, speak of the problem you solve. Nobody cares what you do, only what you do for them. #
• Looking for a Vegas-based video lighting expert for a tricky studio lighting requirement. Is it you? Know somebody? Please RT. #
• #PodcastTips Remind your guest that s/he doesn’t have to begin every reply with your name. After a while, it sounds goofy/pitchy/salesy. #
• #PodcastTips Be sure you alert your Twitter and Facebook followers about your latest podcast! #
• #PodcastTips Be sure to alert your email list about your latest podcast episode. #
• #PodcastTips Be sure to work hard at making your interviews interesting: Some tips: http://ow.ly/SZui #
• Just arrived at SJC. Wow. What a difference. M and I were turned around when we found ourselved in the new terminal. #
• #PodcastTips Can a podcast really improve sales? It can if you remember telling is not selling, teaching is (learn more): http://ow.ly/SZvL #

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