Podcasting for Business is a ten-episode podcast
that sets out to educate sales, marketing, brand and advertising
professionals on what PodWorx, Inc. calls the Four
P's of Podcasting®; that is, how do you Plan,
Produce, Publish and Promote your business or corporate podcast.
The final of the Four P's of Podcasting(R) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes:
The third of the Four P's of Podcasting(R) is Publishing. In today's Podcasting for Business, we walk through the different things to consider when publishing your business/corporate podcast. Show notes:
The second of the Four P's of Podcasting(R) is Producing. In today's Podcasting for Business, we discuss the variety of things to consider when producing a business/corporate podcast. Show notes:
Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. Show notes:
If you recognize that a good corporate podcast helps to 'humanize' your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today's show, you'll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to your audience. Show notes:
Many companies are struggling to figure out a creative way to provide content to their own employees. For today's show, we introduce the listener to the concept of an Intracast(tm)--a podcast developed for the most important people in your company--your employees. Show notes:
The first of the Four P's of Podcasting(R) is Planning. For today's show, we walk the listener through the steps we take a client through when beginning the deployment of their podcast. Show notes:
The most important step?
Podfading
Episode Map
Keywords, Style, Music, Episode Ideas and the Audience
We are often asked about podcast listener demographics. For today's show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a Las Vegas Podcast that is produced by PodWorx. Show notes:
Why survey?
How to get a higher response rate
Podtrac
Survey results
Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes
Today's show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes:
