Podcasting for Business sets out to educate sales, marketing, brand and advertising professionals on what PodWorx, Inc. calls the Four P's of Corporate and Business Podcasting: Plan, Produce, Publish and Promote. http://www.PodWorx.com Business 2006 PodWorx, Inc. en-us Mon, 07 May 2007 14:44:39 PST Mon, 07 May 2007 14:44:39 PST Podcasting, Business, Sales, Marketing, Advertising A quick-paced show about the business of podcasting. Podcasting for Business sets out to educate sales, marketing, brand and advertising professionals on what PodWorx, Inc. calls the Four P's of Corporate and Business Podcasting: Plan, Produce, Publish and Promote. PodWorx, Inc. PodWorx, Inc. info@podworx.com no http://www.podworx.com/picts/PodWorx-PodcastCover.jpg http://www.PodWorx.com

Time to release the hounds!

Who is responsible?

Build it, they will come?

What we want: Activity that justifies the cost

Stand-alone or integrated website

Who to notify first

Search Engine Optimization

Real world examples

Press Releases

Podcast Directories

Customer contact methods

Social bookmarking

Presence-based applications

Print/Product Placement

Our Two Favorites techniques!
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Technorati tags: podcast, podworx, podcast promotion]]> http://www.podworx.com/Podcasts/index.cfm?ShowID=10 Mon, 07 May 2007 14:33:57 PST http://www.podworx.com/Podcasts/index.cfm?ShowID=10 Promoting Your Business/Corporate Podcast The final of the Four P's of Podcasting(tm) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. 19:11 info@podworx.com Business,Podcast no

Going Public

Who is responsible?

Probability of Engagement

Hosting Concerns

The five ways to listen

Podcast "Badges"

MP3 files

M3U files

Textual Information and databases

RSS Feeds

Embedded Flash Players

Test x3
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Technorati tags: podcast, podworx, podcast publishing]]> http://www.podworx.com/Podcasts/index.cfm?ShowID=09 Thu, 29 Mar 2007 14:44:39 PST http://www.podworx.com/Podcasts/index.cfm?ShowID=09 Publishing Your Business Podcast The third of the Four P's of Podcasting(tm) is Publishing. In today's Podcasting for Business, we walk through the different things to consider when publishing your business/corporate podcast. 15:57 info@podworx.com Business,Podcast no

Creativity

In-house Liaisons and Podcast Producers

Production Mistakes

What a great show will do

Pre-Production Steps

Pre-Interviews, Interviews and P.A.S.

Post-Production Steps

Pithy(ness)

Why two file formats?
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Technorati tags: podcast, podworx, podcast production]]> http://www.podworx.com/Podcasts/index.cfm?ShowID=08 Tue, 23 Jan 2007 15:24:20 PST http://www.podworx.com/Podcasts/index.cfm?ShowID=08 Producing Your Business/Corporate Podcast The second of the Four P's of Podcasting(tm) is Producing. In today's Podcasting for Business, we discuss the variety of things to consider when producing a business/corporate podcast. 16:12 info@podworx.com Business,Podcast no http://www.podworx.com/ Thu, 18 Jan 2007 18:38:18 PST http://www.podworx.com New show being prepared. New show being prepared. 00:00 info@podworx.com Business,Podcast no

When to talk about ROI

Your job revisited

Reminder: What a podcast is

Real world examples Return on Investment

Return on Influence. . .

Comparitive Influence

Data Exposure

Time Exposure

Location Exposure

Online Exposure

Other Measurements
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Technorati tags: corporate podcast, podworx, Podcast ROI]]> http://www.podworx.com/Podcasts/index.cfm?ShowID=07 Thu, 30 Nov 2006 18:38:18 PST http://www.podworx.com/Podcasts/index.cfm?ShowID=07 Podcasting Return on Investment / Return on Influence Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. 17:04 info@podworx.com Business,Podcast no

Visit Polycom On Demand

Why interview?

A producer's two responsibilities

What doesn't work

Bonding with your audience

Establishing credibility

Pre-Interviews

Interview Questions

I'm not Dan Rather!

An introduction sample

Final thoughts
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Streaming MP3 Link

Technorati tags: corporate podcast, podworx, interview technique]]> http://www.podworx.com/Podcasts/index.cfm?ShowID=06 Thu, 19 Oct 2006 12:00:00 GMT http://www.podworx.com/Podcasts/index.cfm?ShowID=06 Making Interviews Interesting to Your Listeners If you recognize that a good corporate podcast helps to 'humanize' your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of that company makes sense. For today's show, you'll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to your audience. 17:03 info@podworx.com Business,Podcast no

External podcast fans

Quick list of external podcast ideas

Four questions about employee communications

What's not working now

Intracast(tm) defined

Intracast audience

Intracast show ideas
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Technorati tags: Intracast, podworx]]> http://www.podworx.com/Podcasts/index.cfm?ShowID=05 Thu, 28 Sep 2006 12:00:00 GMT http://www.podworx.com/Podcasts/index.cfm?ShowID=05 Intracasts(tm) Many companies are struggling to figure out a creative way to provide content to their own employees. For today's show, we introduce the listener to the concept of an Intracast(tm)--a podcast developed for the most important people in your company--your employees. 11:33 info@podworx.com Business,Podcast no

The most important step?

Podfading

Episode Map

Keywords, Style, Music, Episode Ideas and the Audience

Developing a Title for the show

Pre-Show Announcement
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Technorati tags: podcast, podworx]]> http://www.podworx.com/Podcasts/index.cfm?ShowID=04 Fri, 08 Sep 2006 12:00:00 GMT http://www.podworx.com/Podcasts/index.cfm?ShowID=04 Planning Your Business/Corporate Podcast The first of the Four P's of Podcasting(tm) is Planning. For today's show, we walk the listener through the steps we take a client through when beginning the deployment of their podcast 14:03 info@podworx.com Business,Podcast no

Why survey?

How to get higher response rate

Podtrac

Survey results

Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes
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Streaming MP3 Link

Technorati tags: podcast, podworx, business, survey]]> http://www.podworx.com/podcasts/PodWorx03.mp3 Wed, 23 Aug 2006 12:00:00 GMT http://www.podworx.com/podcasts/PodWorx03.mp3 Listener Survey Review of the Living in Las Vegas Podcast We are often asked about podcast listener demographics. For today's show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. 17:50 info@podworx.com Business,Podcast no

The problem with sizzle or steak

You bond on problems, not your solution

The two problems facing every business

Email marketing

$200 billion in spending on advertising

Urban noise and your customers

Functional Equivalency

The Law of Leadership--and the risks
MP3 Link
Streaming MP3 Link ]]> http://www.podworx.com/podcasts/PodWorx02.mp3 Thu, 10 Aug 2006 12:00:00 GMT http://www.podworx.com/podcasts/PodWorx02.mp3 The Two Problems Your Business Podcast can Solve Today's show focuses on the two problems facing every busy today that can be solved by implementing a corporate podcast. 12:42 info@podworx.com Business,Podcast no

Podcasting and Website Design

Number of podcast listeners

Satellite Radio

What iTunes did on June 28th, 2005

The good news

Intracasts

What's next
MP3 Link
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