Facts & Figures About Podcasting

Google & Dictionary Activity

On December 19th, 2006, Google released several lists of the most searched-for terms of 2006. Within their Google News portal, "Podcasting" was the fourth most search-for term for all of 2006, preceeded by Paris Hilton, Orlando Bloom and Cancer.

Additionally, within the "How To" category of searches, "Podcast" was again the fourth most frequent search term.

Combined with the acknowledgment that "Podcast" was the New Oxford American Dictionary Word of the Year for 2005, the 2006 Google activity surrounding podcasting continues to demonstrate the growing momentum this media technique shows as a meaningful and important component to any company's sales, marketing and branding efforts.