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SAN JOSE, Calif., – December 11, 2007– Interwoven,
Inc. (NASDAQ: IWOV), a global leader in content management solutions,
today announced the launch of the Intersections
by Interwoven podcast series. Interwoven launched Intersections
by Interwoven as another avenue to inform customers and prospects
about important innovations and trends in the content management
marketplace, and to update customers, prospects, and partners on
the latest news from Interwoven. For more information, please visit
www.interwovenpodcast.com.
Interwoven provides content management solutions that unlock opportunities
at high impact moments when content and interactions intersect.
Intersections by Interwoven provides an extension of this
same perspective to Interwoven’s audience and is another means
for content to connect with our customers.
Intersections by Interwoven is designed to provide valuable
insight to line of business and IT executives responsible for delivering
an engaging and profitable online presence, as well as those interested
in streamlining business processes and addressing business risk.
Episodes will cover a range of topics, including thought leadership,
Interwoven corporate updates, solution strategies, technical how-to’s,
and tips and tricks, along with insights from a variety of customers,
partners, and industry analysts.
Intersections by Interwoven are short, digestible audio
episodes designed to educate and entertain Interwoven’s growing
audience. To date, Intersections by Interwoven features
twelve episodes:
- Introduction to Intersections by Interwoven
with Ben Kiker, chief marketing officer at Interwoven
(http://www.interwoven.com/podcastintro)
- Interwoven Universal Search -- Professional Services
Edition
with Dave Packer, director of professional services industry solutions
at Interwoven
(http://www.interwoven.com/ius)
- Introduction to Composite Application Provisioning
with Annie Weinberger, senior product marketing manager, IT solutions
at Interwoven
(http://www.interwoven.com/podcastcap)
- Learn How to Exploit Your Customer Relationship Management
Software
with Ben Kiker, chief marketing officer at Interwoven
(http://www.interwoven.com/cmcrm)
- Capture and Convert, Cross-sell and Up-sell Like a
Pro
with Paige Mantel, vice president of product marketing at Interwoven
(http://www.interwoven.com/captureconvert)
- Interwoven to Acquire Website Optimization Company
Optimost
with Max Carnecchia, president at Interwoven
(http://www.interwoven.com/websiteoptimization)
- How to Strategically Leverage your Company's Most Important
Asset,
Part 1 and 2
with Ben Kiker, chief marketing officer at Interwoven. Interview
on
the American Marketing Associations marketing matters LIVE radio
show.
(http://www.interwoven.com/amaradio)
- The Three Drivers to Online Business Success
with Joe Cowan, CEO at Interwoven
(http://www.interwoven.com/businessdrivers)
- Trends in Interactive Website Marketing
with Steve Wooledge, director, product marketing at Interwoven
(http://www.interwoven.com/podtrendwebsite)
- The Future of Web Content Management: an Independent
Analyst's
Perspective
with Stephen Powers of Forrester Research and Annie Weinberger,
senior
product marketing manager
(http://www.interwoven.com/podfuturewcm)
"At Interwoven we are pioneers in helping companies maximize
the value of their content. With this Podcast series, we are walking
the walk -- making relevant content available to our constituents
in creative, flexible ways -- not a one-size-fits-all-model,"
said Heidi Lorenzen, vice president of corporate and international
marketing at Interwoven. "By providing information in podcast
format, Interwoven now offers customers and prospects another way
to stay informed and gives the company another 'voice'."
Intersections by Interwoven can be accessed and enjoyed
at the listener’s convenience. To increase accessibility,
there are five ways a user may listen to the series when visiting
the www.interwovenpodcast.com
Website:
- “Listen Now”: The user may click
an embedded Flash player that will immediately play the selected
episode.
- Play in Popup: This will launch an audio player
in a separate window. This is a good option if the user wants
to move around the Web while listening to the show.
- Audio MP3 Download: This will play the MP3
file within the users’ browser, or the user can download
the file to their computer and save the episode to their MP3 player
and listen at their convenience.
- Streaming MP3: This will launch the users’
computer-based MP3 player and start playing the show without having
to first download the file.
- RSS Feed: Site visitors wishing to receive
new episodes immediately upon availability may also subscribe
to the podcast’s RSS feed via podcatching software like
iTunes.
Interwoven has partnered with Podworx,
Inc., a leading provider of business podcasting services. The
company has a proven track record in working with its clients to
deliver creative, educational, and entertaining podcasts.
“From the moment I was introduced to the team at Interwoven,
I was impressed by their efforts toward making access to information
about the company as easy as possible for their customers and
prospects,” said Scott Whitney, president of PodWorx. “Interwoven
is unique in that it is not only pushing out new content to its
listener but it is also offering the option for listeners to provide
feedback on each podcast episode.”
About PodWorx, Inc.
PodWorx delivers business podcasting services by Giving Voice
to Your Business™. Using The
Four P's of Podcasting® (Plan, Produce, Publish and Promote),
PodWorx translates the day-to-day efforts of their clients into
a compelling series of entertaining and educational shows that highlight
the inherent drama found in every business. The company's Podcasting
for Business podcast can be found at their corporate website:
www.PodWorx.com.
About Interwoven
Interwoven is a global leader in content management solutions. Interwoven's
software and services enable organizations to effectively leverage
content to drive business growth by improving the customer experience,
increasing collaboration, and streamlining business processes in
dynamic environments. Our unique approach combines user-friendly
simplicity with robust IT performance and scalability to unlock
the value of content. Today, more than 4,000 enterprise and professional
services organizations worldwide have chosen Interwoven, including:
adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank,
FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White
& Case, and Yamaha. Over 20,000 developers and over 300 partners
enrich and extend Interwoven's offerings. To learn more about Interwoven,
please visit www.interwoven.com.
Media Contact:
Danielle Hamel
Interwoven, Inc.
408.953.7251
dhamel [at] interwoven.com
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