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LAS VEGAS, Nevada, AUGUST 02, 2006 -- When will a podcast undiscovered
from your company lead to a sale for the competition? Founded to
reduce the risk associated with this questions, PodWorx, LLC announces
the launch of its company and the immediate availability of its
website, www.PodWorx.com along
with its new podcast, "Podcasting
for Business".
"With the unmatched rise in podcast listenership, all businesses
are faced with a tough question," says Scott Whitney, president
of PodWorx, LLC, "at what point will the decision not to
produce a podcast for their customers, prospects, investors, business
partners and various channel associates hurt their perception
as a leader in their industry?"
Whitney continues, "Essentially, we ensure our clients are
delivering their message to an audience that increasingly expects
content on their terms, not that of the company. By creating a
professionally-produced business podcast that turns the day-to-day
efforts of our clients into an ongoing story that gives their
listeners and customers a real sense of who they are and what
they do, our clients begin to benefit from an unblockable/direct
line of communication previously unavailable in any form. In addition,
they have now extended their reach to the three places a person
normally finds oneself—their home, their car or their office."
The FOUR P's of Podcasting®
To ensure a repeatable/trackable methodology toward the design,
development and deployment of a corporate/business podcast, PodWorx
developed The Four P's
of Podcasting®:
- PLAN
After the initial decision to launch a podcast, consideration
of how it will affect the company's brand and reputation are paramount.
Budget and department ownership are decided upon. An episode map
is created along with a decision regarding the style of the show.
The initial calendar scheduling process for show participants
begins in this stage as well.
- PRODUCE
Before pressing RECORD, topic research, interview question writing
and vetting, script preparation and pre-production are a few of
the steps required.
During the recording, an inviting environment is created either
in-studio, using the company's well-equipped recording studio,
or at the remote site. This is accomplished through both the physical
environment of the interview but, more importantly, properly prepping
the interviewee/co-hosts.
Post-production work (music beds, "umm" removal, sonic
edits, audio "finishing", etc.) and the eventual creation
of the deliverable files are accomplished here as well.
- PUBLISH
To increase the probability of listener engagement and reduce
the risk of listener incompatibility, careful attention to proper
file preparation and hosting is mandatory in this stage.
Proper ID3 tag creation/validation, verified MP3 upload, XML/RSS
feed edit/validation/upload, M3u file creation/upload and website/webpage
edits are a few of the steps required. Hosting on a high-speed,
high-bandwidth-capable server is important to ensure listeners
are quickly fed their request.
And above all else; test, test, test.
- PROMOTE
While the "build it and they will come" mentality may
work for cornfield-surrounded baseball fields, more effort is
required for a successful podcast.
The promotional step starts with the decision to host a stand-alone
podcast site or to integrate your podcast within your existing
online presence.
Next, it's time for you to let your customers, partners, and employees
know they have a new show waiting. After that, it's time to tell
the rest of the world via the company's list of podcast promotion
techniques.
New Term: Intracast™
When talking about corporate/business podcasts, most people speak
about the type of broadcast that is presented to an audience outside
of your own company--customers and prospects.
But what about the people who make your company what it is today?
To address these very important people, PodWorx coined the term
Intracast™. Just as an Intranet is an internal Internet
site an Intracast™ is an internal podcast for the people responsible
for the day-to-day success of your business. (More information is
available on www.PodWorx.com.)
PodWorx, LLC can be reached at their website (www.PodWorx.com)
or toll-free at (866) 962-7569.
Direct URL Listing:
• PodWorx.com: http://www.PodWorx.com
• Podcast for Business Podcast: http://www.PodWorx.com/Podcasts
• Podcast for Business RSS Feed: http://www.PodWorx.com/Podcasts/PodWorx.XML
• The Four P's of Podcasting®: http://www.PodWorx.com/4PsOfPodcasting
• Intracasts™: http://www.PodWorx.com/FactsAboutPodcasting/Intracasts.cfm
For Additional Information, Please Contact:
PodWorx, LLC
Giving voice to your Business.™
http://www.PodWorx.com |
(702) 395-5268
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