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An excellent letter we received
outlining how podcasting has helped Acutrack.
The podcasts that PodWorx has produced
for Acutrack have provided tremendous benefits for us –
from sales & marketing, to customer education & awareness,
to employee education & awareness and the list goes on.
I would highly recommend “podcasting” for every
organization as long as they do it the way PodWorx does -
i.e. planning, preparing, promoting, executing and publishing
them. We at Acutrack cannot thank you enough for this great
service you are providing for us.
Here are some specific reasons why I think
it has greatly helped us as an organization.
- We are able to deliver information about
our services and solutions to our customers, prospective
customers, partners, vendors ubiquitously – on their
PCs, in their offices, on their MP3 players, in their car
stereo system or their living room, etc. They can take it
and use it whenever they want, wherever they want without
having to sit and read about it on our website or our marketing
materials. This is a HUGE value.
- The way you helped us design and produce
our podcasts – more educational than sales oriented
has given all our listeners a deeper insight in to our core
values and our consultative approach to doing business which
has generated a remarkable awareness about Acutrack that
no other method could do.
- Our employees are much more informed
now than they ever were. A statement I hear quite often
walking the hallways of Acutrack, “Hey Asheesh, I
heard the podcast last night. I didn’t know we did
that!” That’s music to my ears!
- The recent podcast that we did with
Rimage Corporation as a guest on the show generated a lot
of positive response from our customers. It gave us and
our business model a kind of credibility that could only
be achieved via this mode of communication with the world
at large.
- The educational podcasts are so useful
that our sales staff uses them constantly to send to clients
and potential clients when they want to inform them about
a particular portion of our business. It saves a ton of
time and really leaves a lasting positive impression on
the listener. We hear this all the time!
- The podcasts also “humanizes”
our company by enabling the listener to feel the passion
and the energy embedded in the podcast – coming from
a live human being rather than reading through a webpage.
- Some customers have even told us that
they wait for our next podcast episode so they can learn
more and find out what else we can do for them to make their
lives easier.
- The podcasts have definitely generated
a lot more hits on our website.
- They have also made it very easy for
us to advertise or introduce more products, services or
promotions.
Bottom-line: We LOVE our podcasts and
genuinely thank you for bringing this great tool to our attention
and helping us produce such wonderful and useful content!
To use your own words, “keep producing!”
Asheesh Barman
Executive Vice President
Acutrack, Inc. |
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When deciding upon a company to produce our new podcast
series, we sought a firm that could exhibit the creativity
necessary for such an important initiative and demonstrate
a clear methodology for success. PodWorx surpassed our requirements
with great enthusiasm and a clear sense for what needs to
be done to be successful in the business podcast arena.
Steve Huey
CMO
Polycom, Inc. |
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Just as our customers are becoming more and more interested
in the On-Demand model of content distribution, we recognized
the need to provide our educational information 'on demand'
as well. By working with PodWorx, we have a podcast that speaks
directly to these creative people, and does so when they're
best able to afford the time to listen. We at Acutrack find
Scott's advice priceless and proudly consider him a true partner.
Raj Barman
CEO
Acutrack, Inc. |
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For Interwoven's GearUp Podcast, it was very important
to work with a podcast production firm that fully understood
how to capture the excitement associated with the underlying
story our company is telling. PodWorx has done an outstanding
job ensuring our new podcast is consistent with Interwoven’s
attentiveness toward engaging our customers more effectively
while at the same time continuing to improve our customer's
experience when working with the company.
Heidi Lorenzen
Vice President of Corporate & International Marketing
Interwoven |
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I recently listened to the podcasts [produced by PodWorx],
and was very impressed with the amount of useful information
that I got from them. I was expecting much more rah-rah-Polycom
stuff, but found them to be much better balanced, and more
informative, than I was anticipating. Bravo!
Jeff Rodman
Co-founder, CTO
Polycom, Inc. |
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