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To ensure a repeatable/trackable methodology toward the design,
development and deployment of a corporate/business podcast, PodWorx
developed The Four P's of Podcasting®.
It is a simple process that helps our customers understand how
podcasting works and ensures they know exactly where we are in the
management of their show. A more detailed description is presented
during the initial meeting with our customers.
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According to a 2006 survey by PodTrac, reliability, which
is the delivering of a new episode when promised/as scheduled,
is a top five podcast attribute to those surveyed. This means
that if you say you're going to distribute a new podcast episode
every three weeks, you must keep your word.
This leads us to the first of the Four P’s of Podcasting:
Planning. And while each of the Four P’s of Podcasting
are important, failing to properly plan your podcast will
adversely affect each of the other three steps. Our technique
toward the planning of your podcast will ensure success.
»» Learn More —
Planning
Your Podcast / Four P's of Podcasting Website
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It is within the production stage of your podcast that your
credibility is established with your audience. This is accomplished
by creating a program that SOUNDS great and has great CONTENT.
Failure to pay attention to both of these issues will eventually
drive listenership down.
»» Learn More —
Producing
Your Podcast / Four P's of Podcasting Website
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The goal in the publishing stage of your podcast is simple:
Increase probability of listernership, decrease likelihood
of incompatibility. In other words, while you can't always
know who is listening to your show (or how, for that
matter), it is your job to make it easy for them to do so.
This requires an understanding of the technical aspect of
podcasting, that is, file types, Flash players, RSS feeds,
branding issues, textual content, and hosting platforms.
»» Learn More —
Publishing
Your Podcast / Four P's of Podcasting Website
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The truth of it is, the "build it and they will come"
mentality of podcasting is simply wrong. Baseball diamonds
in cornfields should attract attention. However,
lacking Kevin Costner and a movie script ensuring the baseball
playing ghosts show up, you must promote your podcast.
To be ready, you must have a goto list of promotional techniques
available for both your internal audience (employees, partners,
analysts, current customers) and external audience. By doing
so, and repeatedly using the variety of techniques available
to you, you will build momentum with each new episode.
»» Learn More —
Promoting
Your Podcast / Four P's of Podcasting Website
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