02: The Two Problems Your Business Podcast can Solve [podcast]
Written by Scott Whitney
Today’s show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes:
- The problem with sizzle or steak
- You bond on problems, not your solution
- The two problems facing every business
- Email marketing
- $200 billion in spending on advertising
- Urban noise and your customers
- Functional Equivalency
- The Law of Leadership–and the risks
Podcast: Play in new window | Download (Duration: 12:42 — 11.6MB)
Posted on Thursday, August 10, 2006 · Leave a Comment
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