07: Podcasting Return on Investment / Return on Influence [podcast]
Written by Scott Whitney
Just because something is cool, doesn’t mean it shouldn’t be measured. For today’s show, we’ll talk about podcasting Return on Investment and Return on Influence. Show notes:
- When to talk about ROI
- Your job revisited
- Reminder: What a podcast is
- Real world examples Return on Investment
- Return on Influence. . .
- Comparative Influence
- Data Exposure
- Time Exposure
- Location Exposure
- Online Exposure
- Other Measurements
Podcast: Play in new window | Download (Duration: 17:04 — 15.6MB)
Posted on Thursday, November 30, 2006 · Leave a Comment
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